Eyad Zarea Archives - Campaign Middle East https://campaignme.com/tag/eyad-zarea/ Thu, 28 Nov 2024 14:46:15 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Eyad Zarea Archives - Campaign Middle East https://campaignme.com/tag/eyad-zarea/ 32 32 CMOs discuss effective marketing strategies and ‘striking the right balance’ https://campaignme.com/cmos-discuss-effective-marketing-strategies-and-striking-the-right-balance/ Thu, 28 Nov 2024 12:10:18 +0000 https://campaignme.com/?p=92796 The role of a CMO is constantly evolving in response to dynamic shifts in consumer behaviour, technology, market complexities, and the constant push and pull between short-term business goals and long-term brand-building, even as time and attention have become the currency of our age. As stewards of brand equity and growth, modern CMOs must now […]

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]]> PROVE IT – Truths and myths about TV advertising effectiveness https://campaignme.com/carat-ksa-eyad-zarea-tv-advertising-effectiveness/ Thu, 16 May 2019 07:01:18 +0000 https://campaignme.com/?p=17070 Once upon a time, the whole family used to gather around the TV box and enjoy watching both programmes and advertising for hours on end without any distractions. That time was when advertisers used to air one TV spot and it would reach 80-90 per cent of the population. Fast-forward to today and this advertisers’ […]

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