extrinsic rewards Archives - Campaign Middle East https://campaignme.com/tag/extrinsic-rewards/ Tue, 17 Feb 2026 07:47:58 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png extrinsic rewards Archives - Campaign Middle East https://campaignme.com/tag/extrinsic-rewards/ 32 32 Beyond the point system: Why gamification is the new North Star for MEA marketers https://campaignme.com/beyond-the-point-system-why-gamification-is-the-new-north-star-for-mea-marketers/ Mon, 16 Feb 2026 11:42:19 +0000 https://campaignme.com/?p=116271 In the rapidly evolving marketing landscape of the Middle East and Africa (MEA), the traditional “spend-and-get” loyalty model is hitting a ceiling. As markets such as the UAE and Saudi Arabia lead the charge in digital transformation, consumers are no longer just looking for discounts—they are looking for experiences. According to Comarch’s latest industry insights, […]

The post Beyond the point system: Why gamification is the new North Star for MEA marketers appeared first on Campaign Middle East.

]]>