Extend Archives - Campaign Middle East https://campaignme.com/tag/extend/ Fri, 14 Feb 2025 08:19:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Extend Archives - Campaign Middle East https://campaignme.com/tag/extend/ 32 32 Formula E partners with Extend The Ad Network in Jeddah https://campaignme.com/formula-e-partners-with-extend-the-ad-network-in-jeddah/ Fri, 14 Feb 2025 06:30:47 +0000 https://campaignme.com/?p=96278 Extend The Ad Network, a leading communication group native to Saudi Arabia, has teamed up with the KSA Ministry of Sports to bring Formula E to Jeddah for the very first time. This electrifying event promises to deliver an unparalleled multi-channel experience, immersive fan engagement, and world-class content. The partnership aims to utilise Extend The […]

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]]> Generative AI strategies at Gamers8 https://campaignme.com/generative-ai-strategies-at-gamers8/ Wed, 18 Oct 2023 12:30:10 +0000 https://campaignme.com/?p=70501 Following the success of the 2022 Gamers8 event, the launch of the event this year was highly anticipated. Gamers8 now firmly stands as a major industry player and has solidified Riyadh’s position as the esports capital of the region. Spearheaded by the Saudi Esports Federation, this year’s ‘Land of Heroes’ event aimed to surpass its […]

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]]> Saudi Focus: Finders keepers – by Extend’s Tarek Shalby https://campaignme.com/saudi-focus-finders-keepers-by-extends-tarek-shalby/ Tue, 04 Oct 2022 09:33:49 +0000 https://campaignme.com/?p=53719 Each brand out there is trying hard to get itself noticed and grab potential customers’ attention; putting your brand in front of your customers is called brand visibility. We can also identify brand visibility as the rate at which your audience sees your brand through various touchpoints, such as social media, search engines, partnerships and […]

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]]> Your playbook to get into the Saudi market (without fumbling), by Extend’s Ghassan Kassabji https://campaignme.com/your-playbook-to-get-into-the-saudi-market-without-fumbling-by-extends-ghassan-kassabji/ Sun, 10 Oct 2021 07:17:47 +0000 https://campaignme.com/?p=41455 Saudi talent (the new oil of Saudi Arabia) We are in the midst of a creativity supernova in the kingdom – from the rise of local agencies to global agencies setting up their regional HQs in Saudi and hiring and training local talent. It is only with local know-how and specific insights that brands can […]

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]]> Industry snapshot: Ghassan Kassabji, Extend https://campaignme.com/industry-snapshot-ghassan-kassabji-extend/ Tue, 08 Jun 2021 07:26:17 +0000 https://campaignme.com/?p=37298 What is the biggest change you have seen to the way you do business in Saudi? No one can truly grasp the level of change in Saudi unless you live in Saudi. The changes are simply unprecedented and driven by Vision 2030. From an industry perspective, the biggest change we are witnessing is a clear […]

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