Experiences Archives - Campaign Middle East https://campaignme.com/tag/experiences/ Tue, 09 Jun 2026 01:32:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Experiences Archives - Campaign Middle East https://campaignme.com/tag/experiences/ 32 32 Why the industry needs end-to-end CX alignment before innovation https://campaignme.com/why-the-industry-needs-end-to-end-cx-alignment-before-innovation/ Tue, 09 Jun 2026 05:00:29 +0000 https://campaignme.com/?p=123062 We’re currently living through one of the most profound periods in marketing history. AI and data are rewriting the rules of the traditional ‘marketing funnel’ and discoverability. Consumers expect brands to know them and understand the information they seek before they’ve even clicked ‘buy’. And here in MENA, we’re not just keeping pace with global […]

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]]> Consumers have already moved on; most marketing hasn’t https://campaignme.com/consumers-have-already-moved-on-most-marketing-hasnt/ Fri, 15 May 2026 06:04:20 +0000 https://campaignme.com/?p=122090 I have lost count of how many times I have heard that marketing is broken. Usually, it comes up in conversations about declining effectiveness, rising costs, or the latest platform that is supposed to change everything. But from where I sit, leading consumer experience across multiple markets, the problem isn’t marketing itself. The fundamentals still […]

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]]> How brands will win the next world cup through sound and the scroll https://campaignme.com/how-brands-will-win-the-next-world-cup-through-sound-and-the-scroll/ Wed, 13 May 2026 13:08:00 +0000 https://campaignme.com/?p=121987 Every four years, the world doesn’t just watch football; it feels it. In the Middle East and North Africa (MENA) region, that feeling has evolved into something far more layered. The World Cup is no longer a distant global event; it is a cultural state of mind the region actively shapes. Yet while the scale […]

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]]> From footfall to familiarity: UAE resident relationships – powered by actionable data https://campaignme.com/from-footfall-to-familiarity-uae-resident-relationships-powered-by-actionable-data/ Thu, 23 Apr 2026 07:50:49 +0000 https://campaignme.com/?p=120924 The UAE has always moved faster than most markets. It builds at pace, attracts global attention, and delivers experiences that set new expectations. In times like these, growth isn’t about building more. It’s about building deeper relationships with residents. Recent regional disruption shows how quickly demand can change, especially where travel patterns and external business […]

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]]> November Five launches AI-driven product studio in the Middle East https://campaignme.com/november-five-launches-ai-driven-product-studio-in-the-middle-east/ Thu, 23 Apr 2026 07:00:49 +0000 https://campaignme.com/?p=120954 November Five, an independent digital product studio, has revealed the regional rollout of its MX™ (Memorable Experience) Framework and N5OS operating model, designed to help Middle Eastern enterprises translate digital transformation ambitions into products that perform in the real world. Entering the region as a senior-led Product Studio rather than a traditional agency, consultancy or […]

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]]> Trust, truth and the future of media leadership https://campaignme.com/trust-truth-and-the-future-of-media-leadership/ Mon, 13 Apr 2026 05:30:46 +0000 https://campaignme.com/?p=120378 Trust and truth used to be the quiet foundations of media. These days, they’re the whole story. Anyone working in this industry can feel how dramatically the ground has shifted. Information now moves faster than audiences can process it. News breaks on social platforms before a journalist has even opened their laptop. In the middle […]

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]]> Yas Island owns the ‘effortless holidays’ space with ‘The Answer is Yas’ https://campaignme.com/miral-destinations-caters-to-consumer-call-for-effortless-holiday-with-the-answer-is-yas/ Mon, 13 Apr 2026 04:30:56 +0000 https://campaignme.com/?p=120347 Yas Island has launched The Answer is Yas campaign in response to a common question: Which is the simplest, most seamless, all-inclusive, something-for-everyone, family-oriented holiday destination in the region? The objective of the campaign was to own the ‘effortless holiday‘ space by solving the growing complexity of trip planning and position Yas Island as a […]

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]]> IMI appoints Karim Ben Salah as Chief Investment Officer https://campaignme.com/imi-appoints-karim-ben-salah-as-chief-investment-officer/ Wed, 08 Apr 2026 07:00:59 +0000 https://campaignme.com/?p=119408 IMI, a privately owned global media group headquartered in the UAE, has appointed Karim Ben Salah as Chief Investment Officer. Ben Salah is a senior investment and strategy executive who brings more than 25 years of experience spanning private equity, M&A and corporate strategy across the Middle East, Europe and the Americas. Commenting on his […]

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]]> Podcast: Coca-Cola’s Ben Sadek on brand experiences that move people and partnering with the FIFA World Cup 2026 https://campaignme.com/podcast-coca-colas-ben-sadek-on-brand-experiences-that-move-people/ Fri, 13 Mar 2026 05:30:41 +0000 https://campaignme.com/?p=117025 On the latest episode of Campaign Middle East’s On The Record podcast, Ben Sadek, Lead for Sports and Entertainment Partnerships — Middle East, The Coca-Cola Company, makes the case for brand experiences that move people and make a difference, both globally and locally. Sadek reveals how sports and entertainment is deeply ingrained into Coca-Cola’s DNA, with a history […]

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]]> Adieu digital transformation; Allez human augmentation https://campaignme.com/adieu-digital-transformation-allez-human-augmentation/ Fri, 06 Mar 2026 08:30:57 +0000 https://campaignme.com/?p=117397 For the past 20-plus years, we have been obsessed with one idea: digital transformation. We digitised everything. And I write this as someone who has spent the better part of the last two decades driving that change across industries and operating models. We moved from paper to platforms. From manual workflows to automated systems. We […]

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