Executive Producer Archives - Campaign Middle East https://campaignme.com/tag/executive-producer/ Tue, 24 Feb 2026 08:37:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Executive Producer Archives - Campaign Middle East https://campaignme.com/tag/executive-producer/ 32 32 ‘Guardians of Energy’: ADNOC Upstream proves power of documentaries in the age of AI https://campaignme.com/guardians-of-energy-adnoc-upstream-proves-power-of-documentaries-in-the-age-of-ai/ Tue, 24 Feb 2026 06:23:49 +0000 https://campaignme.com/?p=116807 ADNOC Upstream has launched its ‘Guardians of Energy‘ campaign, comprising a long-form documentary and a series of six social films and still photography. It explores legacy, responsibility and the human beings behind the energy sector.  In an era when AI can generate offshore platforms, dramatic skies, and hyper-real industrial landscapes in seconds, the real question […]

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]]> Boomtown appoints Elio El Chayeb, Anissa Kadi to senior roles https://campaignme.com/boomtown-productions-appoints-elio-el-chayeb-anissa-kadi-to-senior-roles/ Tue, 10 Feb 2026 13:40:47 +0000 https://campaignme.com/?p=115958 Boomtown Productions has appointed Elio El Chayeb as Director and Executive Producer, and Anissa Kadi as Senior Producer as part of the company’s ongoing commitment to creative innovation and production excellence. Boomtown has brought El Chayeb on board to further bolster its creatively led mindset, joining long-time Creative Executive Producer Daniel Kilalea  and Director and […]

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]]> K-pop star takes lashes on a ride in the latest Maybelline campaign https://campaignme.com/k-pop-star-takes-lashes-on-a-ride-in-the-latest-maybelline-campaign/ Wed, 18 Jun 2025 08:11:18 +0000 https://campaignme.com/?p=103989 Maybelline New York has launched a new campaign across the APAC region featuring Chinese singer NingNing, a member of K-pop group aespa, as its new Asia brand ambassador. Dubai-based post-production house Singularity UAE was brought on board to lead the visual execution for the campaign film, building a stylised version of New York with a […]

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]]> Going beyond ‘advertising’: The case for quality productions https://campaignme.com/going-beyond-advertising-the-case-for-quality-productions/ Tue, 08 Oct 2024 14:14:27 +0000 https://campaignme.com/?p=90699 The world has changed. We’ve changed how we consume media. Our old captive audiences have long gone. This, in turn, has changed what we produce and how we produce it. In this world of fast-scrolling, ad-skipping and small-screen-watching, it’s too easy to learn the wrong lessons. To believe that the best production strategy is to […]

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]]> Navigating the tightrope: balancing timelines, budgets and creativity https://campaignme.com/navigating-the-tightrope-balancing-timelines-budgets-and-creativity/ Tue, 08 Oct 2024 11:25:42 +0000 https://campaignme.com/?p=90657 As an executive producer with over two decades of experience in the content production industry, I’ve had the privilege of working across borders, collaborating with teams from different countries, and witnessing first-hand the dynamic evolution of the industry on a global scale. This international exposure has given me a unique vantage point when it comes […]

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]]> Lightblue appoints Jemma Cassey as executive producer https://campaignme.com/lightblue-appoints-jemma-cassey-as-executive-producer/ Sun, 21 Feb 2021 09:57:18 +0000 https://campaignme.com/?p=33239 Following the recent increase in demand for content and media solutions, LIGHTBLUE has appointed Jemma Cassey to the role of executive producer. With a wealth of production knowledge and experience, Jemma has led award-winning campaigns and initiatives for some of the world’s most recognizable brands (Emirates, Etihad, Dubai Tourism, ADNOC, Suzuki and Virgin). As executive […]

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]]> Production Industry Snapshot: electriclimefilm’s Michael Ahmadzadeh https://campaignme.com/production-electriclimefilms-michael-ahmadzadeh/ Wed, 18 Sep 2019 12:46:25 +0000 https://campaignme.com/?p=18720 How is the regional production market changing? The MENA production market has evolved significantly over the past 5 years, in size, in creativity and in quality. In general, digitalization and technology has been the major growth drivers of production. We have witnessed a transformation of the media sector from TV, to multi-facet digital platforms, Online […]

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