Executive Creative Director Archives - Campaign Middle East

YouExperience scales with set of ‘unboring’ hirings across the region

Anup Oommen — Thu, 19 Feb 2026 11:03:19 +0000

Creative advertising agency YouExperience has revealed a whole set of new, ‘unboring’ hires over the past year, at a time when many other agencies are quietly tightening, consolidating or playing it safe. In a statement to Campaign Middle East, YouExperience revealed that “Do Unboring” has been the agency’s operating filter and every role added across the […]

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Louvre Abu Dhabi drives 37.5% more footfall with artwork OOH

Ishwari Khatu — Tue, 03 Feb 2026 12:05:03 +0000

Louvre Abu Dhabi faced a visibility challenge in an increasingly crowded tourism landscape. Despite housing one of the region’s most significant artwork collections, the museum often felt distant from visitors moving through the UAE’s busy tourist hubs – both geographically and mentally. The brief was to show people what they were missing and create a […]

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Webedia Saudi Arabia promotes Nidal Bou Hamdan to Executive Creative Director

Anup Oommen — Wed, 17 Dec 2025 07:00:55 +0000

Webedia Saudi Arabia has promoted Nidal Bou Hamdan to the role of Executive Creative Director, recognising his growing leadership role in shaping the agency’s creative vision and strengthening its position within the Kingdom’s fast-evolving media and content landscape. In his new role, Bou Hamdan will oversee Webedia Saudi Arabia’s creative output across content, digital, social […]

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C2 Comms picks Pablo Maldonado as Executive Creative Director

Anup Oommen — Mon, 24 Nov 2025 13:50:12 +0000

Independent agency C2 Comms has appointed Pablo Maldonado as its new Executive Creative Director to spearhead the agency’s creative output and drive its ambitious growth plans across the Middle East. With more than two decades of experience shaping well-known, award-winning campaigns across Argentina, Mexico, the US, and, since 2019, the UAE, Maldonado brings a blend […]

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Why ignoring brand thinking can lead to hollow business transformation

Anup Oommen — Thu, 04 Sep 2025 05:00:32 +0000

We’re experiencing incredible economic growth in the Middle East at the moment. With GDP in the region forecast to rise by 3.5 per cent in 2025 and mergers and acquisitions surging by 149 per cent in the first half of the year, there’s no denying the pace of change. But often accelerated growth comes with […]

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AKQA MENA appoints Cyril Louis as Executive Creative Director

Anup Oommen — Fri, 29 Aug 2025 08:02:52 +0000

AKQA has appointed Cyril Louis as its Executive Creative Director for the Middle East and North Africa. Based in Dubai, Louis will report to Jon Holloway, Managing Director, AKQA MENA. Louis brings to AKQA a multidisciplinary background in Mechatronics and Fine Art, blending deep technical expertise with creative craftsmanship. His global journey spans more than […]

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Women in advertising: Beyond gender

Ishwari Khatu — Thu, 28 Aug 2025 14:24:14 +0000

‘Difficult’, ‘undiplomatic’, ‘confrontational’, ‘patronising’, even downright ‘rude’. A few of the words used to describe me over the course of the past three decades of my career. In a gender ‘translator or lexicon’ these could translate as demanding, uncompromising, direct, assertive and honest when describing a man. This is the invisible tax that women pay […]

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Himalaya speaks Gen Alpha’s language without trying to be them

Ishwari Khatu — Mon, 16 Jun 2025 12:42:11 +0000

Himalaya Neem Face Wash, a staple in the skincare routines of young consumers across the region, is shifting gears in its latest campaign to speak more directly to Generation Alpha. The focus this time is less on product function and more on tone, language and relevance to a generation growing up fully immersed in digital […]

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Hessa Al Sudairy joins Publicis Communications KSA as Executive Creative Director

Shantelle Nagarajan — Mon, 09 Jun 2025 08:18:17 +0000

Publicis Communications KSA, the creative hub of Publicis Groupe Middle East has appointed Hessa Al Sudairy as Executive Creative Director. In this role, Al Sudairy will collaborate with the Leo Burnett and Saatchi & Saatchi offices across the Kingdom to further strengthen their creative vision across a diverse and growing client portfolio. She brings over […]

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RAM launches the world’s shortest flight ‘RHO Airlines’

Ishwari Khatu — Fri, 09 May 2025 11:17:21 +0000

RAM Trucks has taken to the skies – briefly – to launch its latest performance vehicle with a bold and unexpected activation. In partnership with Publicis Middle East, the brand unveiled ‘RHO Airlines’, a creative stunt that turned the desert into a runway for what is being described as the world’s shortest flight, lasting just […]

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