evolving media landscape Archives - Campaign Middle East https://campaignme.com/tag/evolving-media-landscape/ Thu, 05 Sep 2024 10:30:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png evolving media landscape Archives - Campaign Middle East https://campaignme.com/tag/evolving-media-landscape/ 32 32 Marketers leave ‘Twitter’ in the corner as X ad spends plummet https://campaignme.com/marketers-leave-twitter-in-the-corner-as-x-ad-spends-plummet/ Thu, 05 Sep 2024 07:19:08 +0000 https://campaignme.com/?p=89227 Marketer confidence in X – formerly known as Twitter – has declined significantly in the past year, driven by brand safety concerns and poor perceptions around innovation and trust, according to the latest Media Reactions 2024 report released by marketing insights and analytics company Kantar. The Kantar report reveals that a net 26 per cent […]

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