Etihad Archives - Campaign Middle East https://campaignme.com/tag/etihad/ Fri, 27 Feb 2026 10:43:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Etihad Archives - Campaign Middle East https://campaignme.com/tag/etihad/ 32 32 Etihad, McLaren Racing partnership to bring new liveries and fan experiences https://campaignme.com/etihad-mclaren-racing-partnership-to-bring-new-liveries-and-fan-experiences/ Fri, 27 Feb 2026 10:43:53 +0000 https://campaignme.com/?p=116861 Etihad has announced a partnership with McLaren Racing where the airline will become the Official Partner of the Mastercard Formula 1 Team and the McLaren United Autosports World Endurance Championships (WEC) Hypercar Team for the 2026 season.  Etihad has been a long-time supporter of racing, and this partnership builds on that. The airline has been […]

The post Etihad, McLaren Racing partnership to bring new liveries and fan experiences appeared first on Campaign Middle East.

]]> Cue the music and let them dance: Marketers discuss DEI https://campaignme.com/cue-the-music-and-let-them-dance-marketers-discuss-dei/ Fri, 10 Oct 2025 12:25:41 +0000 https://campaignme.com/?p=110141 The Middle East brand, marketing, creative, advertising, PR and comms industry has made commendable progress in terms of ‘diversity’ within DEI – with more gender representation in boardrooms, on executive committees, at various levels of management, and across cubicles and desks within offices. However, when we dig deeper, many women in leadership positions and within […]

The post Cue the music and let them dance: Marketers discuss DEI appeared first on Campaign Middle East.

]]> Manchester City, Etihad combine top goals with top destinations https://campaignme.com/manchester-city-etihad-campaign-combines-top-goals-with-top-destinations/ Mon, 25 Aug 2025 11:35:34 +0000 https://campaignme.com/?p=107024 Manchester City and Etihad Airways have launched a video series that for the first time brings together augmented highlights and match footage in a virtual world. As part of Etihad’s ‘Beyond Borders’ campaign, the latest content series will offer fans a unique view of Manchester City highlights from the previous season in an extended reality […]

The post Manchester City, Etihad combine top goals with top destinations appeared first on Campaign Middle East.

]]> The Marketing Society GCC Awards 2025: Mashreq, Majid Al Futtaim, Etihad and more shortlisted https://campaignme.com/the-marketing-society-gcc-awards-2025-mashreq-majid-al-futtaim-etihad-and-more-shortlisted/ Fri, 30 May 2025 09:40:05 +0000 https://campaignme.com/?p=103146 The Marketing Society has announced the shortlist for its 2025 GCC Awards, featuring entries from brands including Mashreq, Majid Al Futtaim, Etihad, STA, Red Sea Global, and Mercedes-Benz. The awards, launched in the UAE in 2023, aim to recognise marketing work that demonstrates not only creativity and effectiveness but also contributes to business growth and […]

The post The Marketing Society GCC Awards 2025: Mashreq, Majid Al Futtaim, Etihad and more shortlisted appeared first on Campaign Middle East.

]]> Etihad Airways takes flight as official sponsor of Chennai Super Kings https://campaignme.com/etihad-airways-takes-flight-as-official-sponsor-of-chennai-super-kings/ Fri, 09 Feb 2024 07:00:26 +0000 https://campaignme.com/?p=76293 Etihad Airways, the national airline of the United Arab Emirates, has been announced as the official sponsor for Indian cricket league team, the Chennai Super Kings. The partnership was revealed during a ceremony held in the team’s home city of Chennai. As part of this partnership, Etihad aims to elevate the fan experience by engaging […]

The post Etihad Airways takes flight as official sponsor of Chennai Super Kings appeared first on Campaign Middle East.

]]> Etihad Airways pulled up again for ‘greenwashing’ https://campaignme.com/etihad-airways-pulled-up-again-for-greenwashing/ Wed, 06 Dec 2023 06:00:35 +0000 https://campaignme.com/?p=73314 Etihad was asked to take down its ads again by the Advertising Standards Association (ASA) in the UK. According to the ASA’s ruling, the airlines’s ad gave a misleading impression of the advertiser’s environmental impact. The ad was a paid Google ad that was seen in July 2023. It featured text that said, “Etihad Airways […]

The post Etihad Airways pulled up again for ‘greenwashing’ appeared first on Campaign Middle East.

]]> Etihad steps back in time for its latest campaign https://campaignme.com/etihad-steps-back-in-time-for-its-latest-campaign/ Mon, 13 Nov 2023 11:30:33 +0000 https://campaignme.com/?p=72022 Etihad has just launched its latest campaign, celebrating 20 years since its first flight to Beirut. The campaign has been created as an Arabic-first campaign featuring the first female Emirati captain, Aisha AlMansoori. The campaign’s hero video steps back in time to show a young Aisha AlMansoori who dreams of flying as she watches birds […]

The post Etihad steps back in time for its latest campaign appeared first on Campaign Middle East.

]]> Behind the scenes of Etihad’s daring cabin crew stunt https://campaignme.com/behind-the-scenes-of-etihads-daring-cabin-crew-stunt/ Fri, 11 Aug 2023 11:16:30 +0000 https://campaignme.com/?p=66160 Etihad has released the behind–the–scenes footage of its recent viral campaign, which saw the airline’s ‘cabin crew’ jump off a plane while playing instruments. The video went viral gaining over 1.2 million views on Etihad’s YouTube channel and was covered by local media outlets. Conceptualised by the agency Impact BBDO, the video was created in […]

The post Behind the scenes of Etihad’s daring cabin crew stunt appeared first on Campaign Middle East.

]]> The Annual 2022: Top 10 Pitches https://campaignme.com/the-annual-2022-top-10-pitches/ Wed, 28 Dec 2022 07:30:35 +0000 https://campaignme.com/?p=56489                       1 e&  In April, e&, (formerly Etisalat Group), announced the appointment of Publicis Groupe as its creative partner. The account had been with Omnicom’s BBDO since 2016. Publicis Groupe will provide creative services for all e& business pillars in support of its transformation journey, said […]

The post The Annual 2022: Top 10 Pitches appeared first on Campaign Middle East.

]]> Snap launches Dynamic Travel Ads https://campaignme.com/snap-launches-dynamic-travel-ads/ Fri, 03 Jun 2022 06:23:49 +0000 https://campaignme.com/?p=49796 Snap Inc. has announced the launch of Dynamic Travel Ads, a new ad product for advertisers in the travel industry, just in time for the summer travel season. It is a significant category expansion for Snap’s Dynamic Ads offering and is uniquely positioned for travel and tourism advertisers including hotels, airlines, and online travel agencies. […]

The post Snap launches Dynamic Travel Ads appeared first on Campaign Middle East.

]]>