Ethics Archives - Campaign Middle East https://campaignme.com/tag/ethics/ Tue, 09 Jun 2026 01:13:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Ethics Archives - Campaign Middle East https://campaignme.com/tag/ethics/ 32 32 Creative leadership in the age of AI https://campaignme.com/creative-leadership-in-the-age-of-ai/ Tue, 09 Jun 2026 04:00:01 +0000 https://campaignme.com/?p=123055 Artificial intelligence (AI) is no longer a future conversation for the creative industry. It has already arrived in the brief, the mood board, the first draft of copy, the storyboard, the deck, and, quite often, in the client’s first question: “Can we do this faster?” In Saudi Arabia, this conversation feels more urgent. The Kingdom […]

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]]> Saudi Report 2026: Why we must rehumanise marketing https://campaignme.com/saudi-report-2026-why-we-must-rehumanise-marketing/ Tue, 12 May 2026 04:30:48 +0000 https://campaignme.com/?p=121847 There has rarely been a more complex moment to be a marketer. We are operating in an era defined in many ways by contradiction. Today, we have unprecedented access to technology and the benefits it can bring to marketing – from artificial intelligence (AI) agents to hyper-personalisation and real-time data ecosystems. However, we must recognise […]

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]]> Why brand integrity remains critical in an AI-empowered world https://campaignme.com/why-brand-integrity-remains-critical-in-an-ai-empowered-world/ Wed, 04 Feb 2026 11:32:36 +0000 https://campaignme.com/?p=115567 As financial analysts and investors debate the impact of artificial intelligence (AI) giants’ soaring valuations, and employers confront the technology’s seismic effect on the skills landscape, there’s no doubt we are firmly in the AI era. From a marketing and communications perspective, AI is rapidly reshaping our industry, not least in the areas of creative […]

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]]> Podcast: CNN’s Becky Anderson, CNN Academy’s Alireza Hajihosseini on trust, truth, credibility and human storytelling https://campaignme.com/podcast-cnns-becky-anderson-cnn-academys-alireza-hajihosseini-on-trust-truth-credibility-and-human-storytelling/ Thu, 27 Nov 2025 13:45:00 +0000 https://campaignme.com/?p=112491   The latest episode of Campaign Middle East‘s ‘On The Record’ podcast was shot in the studio of CNN’s Emmy-award winning ‘Connect the World’ show in Abu Dhabi with the show’s host Becky Anderson, Managing Editor, CNN Abu Dhabi, as well as Alireza Hajihosseini, Deputy Bureau Chief, CNN Abu Dhabi and Director of CNN Academy. […]

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]]> The MENA Power List 2025: Publicis Communications UAE’s Nathalie Gevresse https://campaignme.com/the-mena-power-list-2025-publicis-communications-uaes-nathalie-gevresse/ Fri, 03 Oct 2025 05:50:31 +0000 https://campaignme.com/?p=109645 Title: CEO, Publicis Communications UAE Years in the role: 3 years Years in the industry: 29 years Years in the middle east region: 14 years Power Essay: The beauty, the monster and the beat Some music lyrics hit deeper than sound – some of them unforgettable, sudden, and sharp, reshaping a new perspective. Turning simple […]

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]]> Sharing an AI blueprint for the advertising industry https://campaignme.com/sharing-an-ai-blueprint-for-the-advertising-industry/ Fri, 19 Sep 2025 08:58:11 +0000 https://campaignme.com/?p=108854 A new era is dawning in advertising, driven by the transformative power of artificial intelligence. As artificial intelligence (AI) reshapes industries across the globe, the advertising and marketing sector stands at the forefront of this revolution. In a collaborative effort, Ipsos and the Advertising Business Group (ABG) explored how professionals from both advertisers and agencies […]

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]]> Cannes Lions 2025: Evidence-based, coalition-built, transparent and human https://campaignme.com/cannes-lions-2025-evidence-based-coalition-built-transparent-and-human/ Tue, 29 Jul 2025 08:11:56 +0000 https://campaignme.com/?p=106069 Cannes Lions 2025 felt less like a festival of fireworks and more like a stress test of truth. Serving on the PR jury, I spent long nights debating whether ideas deserved a Lion once the gloss was stripped away. That perspective shaped seven lessons I carried home, and each one speaks to where brand storytelling […]

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]]> AI voice cloning in Arabic advertising: What GCC marketers need to know https://campaignme.com/ai-voice-cloning-in-arabic-advertising-what-gcc-marketers-need-to-know/ Wed, 09 Jul 2025 11:00:38 +0000 https://campaignme.com/?p=105255 Lately, there’s been a wave of stories about people hearing their own voices in ads without ever giving permission. What once felt like science fiction is now very real: AI voice cloning is here, and it’s changing the media landscape in the GCC. Whether it’s personalised ads in regional dialects or AI-powered concierges greeting hotel […]

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]]> Are procurement teams killing creativity or saving brands? https://campaignme.com/are-procurement-teams-killing-creativity-or-saving-brands/ Tue, 10 Jun 2025 04:40:46 +0000 https://campaignme.com/?p=103498 In the competitive world of marketing and advertising, procurement professionals often find themselves at the centre of a longstanding debate. Are they the gatekeepers stifling creativity, or the unsung heroes safeguarding brands? The answer, as with many complex relationships, lies somewhere in between. Agencies frequently view procurement as an obstacle; the middlemen who slow down […]

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]]> How AI is transforming omnichannel customer experience https://campaignme.com/how-ai-is-transforming-omnichannel-customer-experience/ Thu, 10 Apr 2025 08:25:29 +0000 https://campaignme.com/?p=100222 In the contemporary business environment, customer experience (CX) has emerged as the linchpin of competitive advantage. With customers interacting with brands across multiple channels and platforms more than ever before – be it through social media, e-commerce, or face-to-face encounters – delivering a seamless and personalised experience has grown increasingly challenging. However, the businesses that […]

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