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	<title>Ethan Mollick Archives - Campaign Middle East</title>
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		<title>If 2025 was the year of &#8216;slop&#8217;, can 2026 be &#8216;unsloppable&#8217;?</title>
		<link>https://campaignme.com/if-2025-was-the-year-of-slop-can-2026-be-unsloppable/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Wed, 07 Jan 2026 11:02:19 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
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		<category><![CDATA[Opinion]]></category>
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		<category><![CDATA[AI]]></category>
		<category><![CDATA[AI labs]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
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		<category><![CDATA[Ethan Mollick]]></category>
		<category><![CDATA[generative AI]]></category>
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		<category><![CDATA[OpenAI]]></category>
		<category><![CDATA[reasoning models]]></category>
		<category><![CDATA[Romain Colomer]]></category>
		<category><![CDATA[slop]]></category>
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		<guid isPermaLink="false">https://campaignme.com/?p=114110</guid>

					<description><![CDATA[<p>For many marketers, 2025 seemed to only get busier as the year went on. With 76 per cent reporting their jobs had grown more challenging and 58 per cent feeling overwhelmed. This was in large part, due to the fact that this was the first year where marketers actually started to see somewhat useful output from their AI counterparts, [&#8230;]</p>
<p>The post <a href="https://campaignme.com/if-2025-was-the-year-of-slop-can-2026-be-unsloppable/">If 2025 was the year of &#8216;slop&#8217;, can 2026 be &#8216;unsloppable&#8217;?</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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