EssenceMediacom Archives - Campaign Middle East https://campaignme.com/tag/essencemediacom/ Tue, 19 May 2026 05:18:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png EssenceMediacom Archives - Campaign Middle East https://campaignme.com/tag/essencemediacom/ 32 32 Middle East agencies claim 22 awards at The One Show 2026 in New York https://campaignme.com/middle-east-agencies-claim-22-awards-at-the-one-show-2026-in-new-york/ Mon, 18 May 2026 14:45:10 +0000 https://campaignme.com/?p=122115 The One Club for Creativity has revealed the winners of its coveted 2026 One Show Pencil and Merit awards from 57 countries, including 22 awards handed to Middle East agencies. IMPACT BBDO was the only agency from the Middle East region to win 1 Silver Pencil. Meanwhile, Memac Ogilvy (in collaboration with WPP Media MENA’s EssenceMediaCom), […]

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]]> IPG’s Initiative claims major share of Bayer’s global media account https://campaignme.com/ipgs-initiative-claims-major-share-of-bayers-global-media-account/ Mon, 27 Oct 2025 09:02:42 +0000 https://campaignme.com/?p=110842 Interpublic Group media agency Initiative is set to manage the global media business for the consumer healthcare division of Bayer when it transfers from WPP agency EssenceMediacom. A full breakdown of the IPG media agencies working on the account was provided to COMvergence following the announcement of the appointment on 30 September. Initiative’s share of […]

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]]> Campaign Saudi Briefing: Leaders discuss transparency, AI tools, content and culture https://campaignme.com/campaign-saudi-briefing-leaders-talk-future-trends-transparency-ai-tools-content-and-culture/ Thu, 16 Oct 2025 19:09:47 +0000 https://campaignme.com/?p=110458 Campaign Middle East has successfully concluded its Campaign Saudi Briefing: Media and Marketing 2025 event in Riyadh, Saudi Arabia. The event welcomed close to 200 of the biggest names in the Kingdom’s brand and marketing landscape, including advertisers, agency leaders and adtech founders at the Sheraton Riyadh Hotel and Towers on 16 October for a […]

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]]> Meet 24 marketing leaders at the Campaign Saudi Briefing this October https://campaignme.com/meet-24-marketing-leaders-at-the-campaign-saudi-briefing-this-october/ Mon, 06 Oct 2025 09:33:52 +0000 https://campaignme.com/?p=109733 This October, the Campaign Saudi Briefing: Media & Marketing returns to Riyadh, bringing 24 industry leaders who will share their expertise on a variety of top-of-mind topics within media and marketing in Saudi Arabia. On Thursday, 16 October, at Sheraton Riyadh Hotel and Towers, Campaign Middle East will host the Kingdom’s marketers to discuss topics […]

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]]> Maersk appoints WPP Media as global strategic media partner https://campaignme.com/maersk-appoints-wpp-media-as-global-strategic-media-partner/ Thu, 02 Oct 2025 12:13:48 +0000 https://campaignme.com/?p=109610 Maersk has appointed WPP Media as its new global strategic partner, with responsibility for managing marketing activities across 130 countries, including the Middle East region, from a central hub in Copenhagen. The partnership is expected to strengthen Maersk’s marketing presence in the Middle East and Africa, with WPP Media supporting brand-building across diverse markets while […]

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]]> Powerade spotlights the strength in stillness with Lamine Yamal https://campaignme.com/powerade-spotlights-the-strength-in-stillness-with-lamine-yamal/ Fri, 09 May 2025 13:00:59 +0000 https://campaignme.com/?p=102062 Powerade, continues its ‘Pause is Power’ platform with a new film starring football star Lamine Yamal. Titled The 304 – a reference to the area code of Yamal’s neighbourhood in Rocafonda, Mataró – the spot explores how elite athletes find strength in moments of pause, just before the biggest moments in their sporting careers. Produced […]

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]]> GroupM axes global agency CEO roles in major centralisation push https://campaignme.com/group-m-axes-global-agency-ceo-roles-in-major-centralisation-push/ Wed, 22 Jan 2025 05:43:15 +0000 https://campaignme.com/?p=95004 GroupM has carried out a dramatic restructure, including axing the global agency chief executive roles at its three networks, EssenceMediacom, Mindshare and Wavemaker, as part of a major centralisation push. Brian Lesser, global chief executive of GroupM since September, has made a string of appointments that reflect how he is moving power and decision-making to the […]

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]]> The Annual: Top 10 pitches of 2024 https://campaignme.com/the-annual-top-10-pitches-of-2024/ Tue, 31 Dec 2024 11:23:36 +0000 https://campaignme.com/?p=94210 2024 was a mixed year for pitches in a highly competitive market where margins remain tight, with some agencies being picked by big brands, several others retaining current clients, while a few others lost out on crucial prospective clients. For those agencies who came out on top, the pitches were pivotal as a testament to […]

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]]> GroupM MENA drives new business wins and client success https://campaignme.com/strategic-moves-propel-business-wins-and-client-success-at-groupm-mena/ Mon, 03 Jun 2024 07:41:06 +0000 https://campaignme.com/?p=84755 GroupM, WPP’s media investment group has unveiled a new chapter of success in the  region. Following recent leadership appointments and organisational developments, GroupM MENA has secured over 10 significant business wins in less than six months. New business wins for the group include Wakemaker MENA’s win of L’Oréal Middle East Mindshare MENA’s wins of Al […]

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]]> Group M to shift agencies to country-level profit and loss model from 2024 https://campaignme.com/group-m-to-shift-agencies-to-country-level-profit-and-loss-model-from-2024/ Wed, 15 Nov 2023 13:00:38 +0000 https://campaignme.com/?p=72209 WPP’s Group M has confirmed its agencies EssenceMediacom, Wavemaker, MSix & Partners and Mindshare will no longer be responsible for their own budgets as of 2024. Though Group M has always operated a country-level profit and loss model, the change will be the first time budgets and resources are allocated solely on a country-by-country basis. […]

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