esports Archives - Campaign Middle East https://campaignme.com/tag/esports/ Wed, 03 Jun 2026 14:04:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png esports Archives - Campaign Middle East https://campaignme.com/tag/esports/ 32 32 Entries open for Campaign’s Agency of The Year Middle East Awards 2026 https://campaignme.com/entries-open-for-campaigns-agency-of-the-year-middle-east-awards-2026/ Tue, 02 Jun 2026 13:08:44 +0000 https://campaignme.com/?p=122761 Early bird entries are now open to the Agency of The Year Middle East Awards 2026. Back for its fifth edition, these highly-coveted awards recognise the region’s top-performing agencies across creative, digital, media, PR, production and beyond. The Agency of The Year Middle East Awards celebrates business performance, agency culture, innovation, and diversity. Submitting an […]

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]]> What sports & esports can teach each other about live fan experiences https://campaignme.com/what-sports-and-esports-can-teach-each-other-about-live-fan-experiences/ Mon, 25 May 2026 06:22:11 +0000 https://campaignme.com/?p=122557 In a world driven by digital experiences, the opportunity to get out and spend time with friends has become increasingly valuable. This is one of the key strengths of traditional sports. At the same time, esports seems to offer even more ways to sustain communities through content creators, livestreams, and global engagement. What can these […]

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]]> Almarai Frontliners on Fortnite connects with growing gaming community in KSA https://campaignme.com/almarai-frontliners-on-fortnite-connects-with-rapidly-growing-gaming-community-in-ksa/ Mon, 18 May 2026 08:05:47 +0000 https://campaignme.com/?p=122135 Almarai has revealed details about its Almarai Frontliners campaign on Fortnite, which connected with younger generations and the rapidly growing gaming community in Saudi Arabia through a platform and experience that naturally fit within their daily digital behaviours and quest for entertainment. The initiative also aligned with Almarai’s broader ambition to remain culturally relevant by […]

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]]> Why esports is becoming the most effective platform for brands in Saudi Arabia https://campaignme.com/why-esports-is-becoming-the-most-effective-platform-for-brands-in-saudi-arabia/ Wed, 13 May 2026 08:53:38 +0000 https://campaignme.com/?p=121968 For years, brands approached esports the same way they approached everything else: as a media buy. A logo on a stream, a campaign around a tournament, a presence that sat alongside the action rather than inside it. That approach no longer works. Gaming and esports today isn’t simply a new audience — it’s a different […]

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]]> Dubai Esports & Games Festival reveals new dates with expanded fan experiences https://campaignme.com/dubai-esports-games-festival-reveals-new-dates-with-expanded-fan-experiences/ Thu, 07 May 2026 05:45:12 +0000 https://campaignme.com/?p=121649 The Dubai Esports & Games Festival (DEF) will now take place from 22 May to 7 June 2026, with the expanded event set to transform the city into a high-energy celebration of gaming, esports, creativity and digital innovation that will bring people together. For over two weeks, DEF 2026 will convene world-renowned creators, gamers and fans […]

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]]> Esports: An arena where every dollar is spent effectively https://campaignme.com/esports-an-arena-where-every-dollar-is-spent-effectively/ Fri, 10 Apr 2026 07:00:53 +0000 https://campaignme.com/?p=120293 The future envisioned by marketers at the start of the decade has arrived: Gaming and esports have shifted from a niche consumer hobby and a ‘nice add-on’ to a staple part of marketing strategies and media budgets. From globally renowned brands such as Sony, Mastercard, Amazon, Pepsi, Adidas, Spotify and Hilton to Saudi Arabia’s market-leading […]

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]]> The real engine of esports in Saudi Arabia https://campaignme.com/the-real-engine-of-esports-in-saudi-arabia/ Wed, 08 Apr 2026 06:25:15 +0000 https://campaignme.com/?p=119301 For years, esports has been defined by its tournaments. Packed arenas, prize pools and livestream viewership have been used as the primary signals of growth. But in Saudi Arabia today, the real engine of esports sits somewhere else entirely: the social feed. Our recent consumer research across the Kingdom shows that gaming culture increasingly spreads […]

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]]> Campaign Middle East’s Agency Faces to Watch 2026 issue is out https://campaignme.com/campaign-middle-easts-agency-faces-to-watch-2026-issue-is-out/ Fri, 03 Apr 2026 07:30:46 +0000 https://campaignme.com/?p=118556 Campaign Middle East’s Agency Faces to Watch 2026 issue is now out online. The feature profiles the brightest and best young talent aged 30 and younger working in agencies across the MENA region. Nominated by their agency and backed by senior leadership, the young talent are the rising stars in creative, digital, PR and media agencies […]

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]]> Industry Snapshot: Understanding gaming audiences https://campaignme.com/industry-snapshot-understanding-gaming-audiences/ Tue, 31 Mar 2026 11:34:29 +0000 https://campaignme.com/?p=118393 In this industry snapshot, Burson’s Robin Heymann, Managing Director – Sports, Gaming & Entertainment, delves into the shifts and behaviours of the esports and gaming landscape. He highlights the importance of understanding audiences and adapting to a new generation of fans. What has been the most significant shift in the gaming and esports marketing landscape […]

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]]> From a side quest to serious business: Has gaming entered the marketing mix? https://campaignme.com/from-a-side-quest-to-serious-business-has-gaming-entered-the-marketing-mix/ Fri, 27 Mar 2026 15:54:46 +0000 https://campaignme.com/?p=118292 For a long time, gaming sat on many marketing plans like a tab left open in the browser: patient, promising and waiting for a ping, but not central to the day’s real work. Over the past few months, that position has changed drastically in the Middle East. Several in-game campaigns, branded virtual ecosystems, content integrations, […]

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