eSports World Cup Archives - Campaign Middle East https://campaignme.com/tag/esports-world-cup/ Mon, 01 Jun 2026 09:04:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png eSports World Cup Archives - Campaign Middle East https://campaignme.com/tag/esports-world-cup/ 32 32 What sports & esports can teach each other about live fan experiences https://campaignme.com/what-sports-and-esports-can-teach-each-other-about-live-fan-experiences/ Mon, 25 May 2026 06:22:11 +0000 https://campaignme.com/?p=122557 In a world driven by digital experiences, the opportunity to get out and spend time with friends has become increasingly valuable. This is one of the key strengths of traditional sports. At the same time, esports seems to offer even more ways to sustain communities through content creators, livestreams, and global engagement. What can these […]

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]]> A look inside The Founding Partners campaign by EWC https://campaignme.com/a-look-inside-the-founding-partners-campaign-by-ewc/ Thu, 21 May 2026 13:29:25 +0000 https://campaignme.com/?p=122389 The Esports World Cup (EWC) is one of the biggest global esports event in the world. With competitions running in 24 different games, a prize pool of $75 million and record breaking viewership numbers, it has become a defining event of the esports industry in just a few short years. Created to position the EWC […]

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]]> The Gulf is at the forefront of a media revolution https://campaignme.com/the-gulf-is-at-the-forefront-of-a-media-revolution/ Wed, 29 Apr 2026 09:50:42 +0000 https://campaignme.com/?p=121262 Media isn’t just evolving. It’s being redefined. The recent bidding war for Warner Bros. Discovery between Netflix and Paramount Skydance is a sign of that shift. Rather than paying to license Warner Bros.’ enviable catalogue, Netflix went after owning it. It also saw a chance to take Warners-owned HBO global – with Netflix generating 50 […]

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]]> Esports: An arena where every dollar is spent effectively https://campaignme.com/esports-an-arena-where-every-dollar-is-spent-effectively/ Fri, 10 Apr 2026 07:00:53 +0000 https://campaignme.com/?p=120293 The future envisioned by marketers at the start of the decade has arrived: Gaming and esports have shifted from a niche consumer hobby and a ‘nice add-on’ to a staple part of marketing strategies and media budgets. From globally renowned brands such as Sony, Mastercard, Amazon, Pepsi, Adidas, Spotify and Hilton to Saudi Arabia’s market-leading […]

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]]> Schedule announced for Esports World Cup 2026: $75 million prize and game lineup https://campaignme.com/schedule-announced-for-esports-world-cup-2026-75-million-prize-and-game-lineup/ Wed, 21 Jan 2026 08:44:42 +0000 https://campaignme.com/?p=114889 The Esports World Cup Foundation (EWCF) announced a total prize pool of $75 million alongside the full game lineup and schedule for the Esports World Cup 2026 (EWC), the world’s largest esports event, set to return to Riyadh, Saudi Arabia, from July 6 through August 23. More than 2,000 players and 200 Clubs from over […]

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]]> stc, VML Riyadh break comms barriers for autistic gamers with The Social Decoder https://campaignme.com/stc-vml-riyadh-break-multiplayer-comms-barriers-with-smart-social-decoder/ Fri, 09 Jan 2026 05:14:25 +0000 https://campaignme.com/?p=114253 Saudi telecom giant stc, which is evolving beyond telecom into a tech giant, in collaboration with creative agency VML Riyadh,  have revealed details about the ‘Speak My Language’ campaign. The campaign was centred around The Social Decoder – a smart tool that translates complex communications jargon used by gamers within esports arenas and virtual gaming […]

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]]> Has esports reshaped marketing? https://campaignme.com/has-esports-reshaped-marketing/ Mon, 03 Nov 2025 07:00:08 +0000 https://campaignme.com/?p=111181 As the dust settles on another wildly successful Esports World Cup (EWC) in Riyadh, it’s clear that the event provides invaluable lessons. The numbers from EWC truly stack up. This year’s event attracted more than 750 million viewers, who contributed to a total watch time of 184 million hours, a testament to the audience’s deep […]

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]]> R9 Ronaldo, Kaká and Saudi’s HRH Prince Faisal reflect on EWC 2025 https://campaignme.com/r9-ronaldo-kaka-and-saudis-hrh-prince-faisal-reflect-on-ewc-2025/ Tue, 26 Aug 2025 09:00:06 +0000 https://campaignme.com/?p=107178 When Brazilian icons Ronaldo and Kaká stepped onto the Esports World Cup (EWC) stage in Riyadh, it turned out to be more than a celebrity match up; it was a cultural inflection point, a fusion of football’s legacy with the fast-rising world of gaming, while the whole world was watching. The sporting activation was brought […]

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]]> Mastercard on building brand value through the Esports World Cup https://campaignme.com/mastercard-on-building-brand-value-through-the-esports-world-cup/ Mon, 25 Aug 2025 15:15:25 +0000 https://campaignme.com/?p=107108 Saudi Arabia has placed gaming and esports at the heart of its Vision 2030 ambitions, creating an industry that already counts more than 23.5 million enthusiasts – nearly two-thirds of the population. For brands, that scale, coupled with a median age of under 30 and one of the most digitised infrastructures in the world, has […]

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]]> Sony on connecting with MENA gamers at the Esports World Cup https://campaignme.com/sony-on-connecting-with-mena-gamers-at-the-esports-world-cup/ Thu, 14 Aug 2025 10:35:43 +0000 https://campaignme.com/?p=106685 When Sony Middle East and Africa set up at the 2025 Esports World Cup (EWC) in Riyadh, it wasn’t approaching the event as a one-off sponsorship. For Koji Sekiguchi, Head of Marketing at Sony Middle East and Africa, the Esports World Cup represented a focal point in a longer-term regional strategy. “Sony’s participation in the […]

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