esports tournaments Archives - Campaign Middle East https://campaignme.com/tag/esports-tournaments/ Wed, 08 Apr 2026 06:25:15 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png esports tournaments Archives - Campaign Middle East https://campaignme.com/tag/esports-tournaments/ 32 32 The real engine of esports in Saudi Arabia https://campaignme.com/the-real-engine-of-esports-in-saudi-arabia/ Wed, 08 Apr 2026 06:25:15 +0000 https://campaignme.com/?p=119301 For years, esports has been defined by its tournaments. Packed arenas, prize pools and livestream viewership have been used as the primary signals of growth. But in Saudi Arabia today, the real engine of esports sits somewhere else entirely: the social feed. Our recent consumer research across the Kingdom shows that gaming culture increasingly spreads […]

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]]> How esports is rewriting the sports marketing playbook for brands https://campaignme.com/how-esports-is-rewriting-the-sports-marketing-playbook-for-brands/ Mon, 15 Dec 2025 10:00:59 +0000 https://campaignme.com/?p=113133 Sports marketing has always been about passion, identity and reach. For decades, the playbook was clear: sponsor a major team, appear on the shirt, buy perimeter boards and secure a few television spots. The goal was visibility, your logo in the right place when the crowd roared or the cameras rolled. That model still matters […]

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