ESCALADE IQ Archives - Campaign Middle East https://campaignme.com/tag/escalade-iq/ Mon, 02 Feb 2026 05:37:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png ESCALADE IQ Archives - Campaign Middle East https://campaignme.com/tag/escalade-iq/ 32 32 Podcast: Cadillac’s Akshaya Sikand reveals the success of revving from the roots of a robust brand https://campaignme.com/podcast-cadillacs-akshaya-sikand-reveals-success-of-revving-from-the-roots-of-a-robust-brand/ Fri, 30 Jan 2026 04:57:46 +0000 https://campaignme.com/?p=115204 On the latest episode of Campaign Middle East’s On The Record podcast, Akshaya Singh Sikand, Head of Marketing, Cadillac Middle East, shares optimism about the growing role of marketers within commercial strategy; reveals secrets behind the success of the ‘Let’s Take the Cadillac‘ campaign; and discusses brand differentiation, distinctive design, legacy-led emotional storytelling, and much more. In automotive […]

The post Podcast: Cadillac’s Akshaya Sikand reveals the success of revving from the roots of a robust brand appeared first on Campaign Middle East.

]]>