Eric Salama Archives - Campaign Middle East https://campaignme.com/tag/eric-salama/ Thu, 12 Feb 2015 13:21:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Eric Salama Archives - Campaign Middle East https://campaignme.com/tag/eric-salama/ 32 32 comScore, Kantar enter strategic partnership outside US https://campaignme.com/comscore-kantar-enter-strategic-partnership-outside-us/ Thu, 12 Feb 2015 13:21:16 +0000 https://campaignme.com/?p=7158 WPP to acquire minority stake in web analytics major.  US-based web analytics company comScore and WPP’s data investment management division Kantar have entered into an alliance covering markets outside the US. The two companies will bring their products, technology, data assets, research panels and relationships together, enhancing cross-media audience and campaign measurement capabilities, informed an official statement. The alliance follows an announcement that WPP […]

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