Equiti Archives - Campaign Middle East

Equiti Group reveals perfectly timed ‘Anything can happen’ FIFA World Cup campaign

Anup Oommen — Wed, 01 Jul 2026 09:57:38 +0000

Equiti Group has released its FIFA World Cup marketing ad, which steps away from the storyboard of a traditional football advertisement to focus on the emotion of the game and reinforce Equiti’s brand approach of putting people at the centre of every story. The creative was brought together through the campaign message, “Anything can happen. […]

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Equiti Group’s FXPesa reveals sports sponsorship deal with Nairobi City Thunder

Anup Oommen — Tue, 02 Jun 2026 04:00:03 +0000

Equiti Group‘s FXPesa, a CMA-licensed broker, has revealed its official partnership with Nairobi City Thunder (NCT) as the Official Trading Partner for the 2026 season. This collaboration places the leading online broker at the centre of one of the Kenya’s rising and most exciting basketball franchises. Colin Rasmussen, Founder and CEO of Nairobi City Thunder, […]

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Campaign Market Minds: CMO Round Table | Why sports marketing must grow up, not only bigger

Anup Oommen — Wed, 27 May 2026 05:00:57 +0000

Sports marketing in the Middle East has been witnessing a lot of momentum in recent years. As it stands, the regional industry has no shortage of sports events, sponsorship plays, intellectual property (IP), naming rights, content distribution, endorsements, media productions and rights management, omnichannel fan engagement platforms and conversations around local talent and women’s sports. […]

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Equiti Jordan becomes official partner of Jordan Tennis Federation through 2029

Anup Oommen — Mon, 25 May 2026 08:08:34 +0000

Equiti Group Limited (Jordan), a JSC-regulated broker and part of Equiti Group, has signed a new three-year agreement with Jordan Tennis Federation, becoming the official partner of the Federation from May 2026 through April 2029. Through the partnership, Equiti will support the Federation’s national and international programmes and events, helping expand the reach of tennis […]

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Podcast: Equiti’s Hari Carpenter on why brands need a backbone and brave flexibility

Anup Oommen — Fri, 22 May 2026 14:30:47 +0000

On the latest episode of Campaign Middle East’s On The Record podcast, Hari Carpenter, Head of Brand for Equiti, discusses the importance of balancing brand consistency with evolution; balancing rationality and emotion in the fintech space by maintaining a human touch; the importance of building trust through community initiatives; and the importance of humanity and storytelling in […]

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Noureldeen AlHammoury joins Equiti as Chief Market Strategist

Anup Oommen — Wed, 21 Jan 2026 04:30:12 +0000

Equiti Group, a global fintech leader, has appointed Noureldeen AlHammoury as Chief Market Strategist, a senior leadership role that aims to build on Equiti’s strong market insight capability, delivering timely, credible, and in-depth analysis for clients globally. Joining an established team of experienced market analysts and media commentators, AlHammoury’s appointment intends to reinforce Equiti’s commitment […]

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