Equation Media Archives - Campaign Middle East

Are media agencies struggling to find qualified talent?

Ishwari Khatu — Thu, 05 Mar 2026 07:36:16 +0000

The media landscape across the region has become more data-led, with agencies and brands moving to a greater focus on performance and AI-driven planning. With the shift comes a greater need for talent in media agencies with the right digital expertise. Campaign Middle East asked industry experts: Are media agencies in the Middle East still […]

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Sports marketing: Leaders discuss a language of belonging

Anup Oommen — Mon, 15 Dec 2025 08:41:19 +0000

Sports marketing is shifting gears. It is accelerating past traditional sponsorship plays, broadcast tie-ups, naming rights and endorsements. The old manual that mandated mere brand presence is being rewritten. Marketers are beginning to move beyond the clutter of logos plastered on sports jerseys, media walls, racing cars, virtual on-screen overlays, and banners on the perimeters […]

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AGA, Pikasso turn ‘unseen’ job-seeking flyers into ‘unmissable’ billboards

Anup Oommen — Tue, 02 Sep 2025 13:30:57 +0000

On any given day in Beirut, you’ll find them: small, hand-cut flyers with names, faces and numbers of those looking for jobs – taped to stairwells and street poles. A phone number. A job title. Most people pass by. Rain blurs the ink. Tape loosens. Another day goes by, unseen. To empower independent workers desperately […]

The post AGA, Pikasso turn ‘unseen’ job-seeking flyers into ‘unmissable’ billboards appeared first on Campaign Middle East.

The Network Communication Group expands portfolio with key pitch wins

Shantelle Nagarajan — Fri, 23 May 2025 07:20:10 +0000

The Network Communication Group (TNCG) has secured four key pitch wins through its lead agencies AGA-ADK and Equation Media across the region. The accounts include Aston Martin MENA, Saudi Arabia’s Cenomi Centers and Baeshan (Rabea Tea, Asseela, Abou Jabal), and Lebanon’s NokNok. Throughout 2024-2025, TNCG claims it executed a strategic pitch roadmap that resulted this […]

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Equation Media appoints regional managing director

Shantelle Nagarajan — Thu, 03 Oct 2024 10:12:53 +0000

Equation Media, a media agency under The Network Communication Group, has announced the appointment of Fadi Zeidan as regional managing director. Equation Media claims this appointment reflects its commitment to delivering innovative media solutions that drive business results for its clients. In this new role, Zeidan will aim to spearhead the agency’s strategic direction, overseeing […]

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Equation Media retains CBD, wins NFPC campaign; hunt on for next CEO

Campaign Staff — Thu, 15 Jan 2015 13:11:35 +0000

Growth on track says chairman Roger Sahyoun; group eyes digital opportunity in KSA, media agency presence in Iran. The hunt is on for a new CEO for Equation Media, the media agency of The Network Communication Group, following the exit of Karim Koraytem in December 2014. In conversation with Campaign Middle East, group chairman Roger […]

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