environmental responsibility Archives - Campaign Middle East https://campaignme.com/tag/environmental-responsibility/ Wed, 12 Mar 2025 10:01:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png environmental responsibility Archives - Campaign Middle East https://campaignme.com/tag/environmental-responsibility/ 32 32 The importance of integrated shopping for brand visibility and consumer recognition https://campaignme.com/the-importance-of-integrated-shopper-marketing-for-brand-visibility-and-consumer-recognition/ Wed, 12 Mar 2025 10:01:12 +0000 https://campaignme.com/?p=97810 In an increasingly globalised market, the challenge for brands to maintain visibility and adopt consumer recognition strengthens. Integrated shopper marketing, seamlessly blending online and offline consumer experiences, is crucial for brands aiming to excel in diverse markets. This approach’s transformative impact is essential for modern marketing strategies. The recent shifts in consumer behaviour, encouraged by […]

The post The importance of integrated shopping for brand visibility and consumer recognition appeared first on Campaign Middle East.

]]> Traditional OOH 188 per cent more carbon-efficient than programmatic display ads https://campaignme.com/traditional-ooh-188-per-cent-more-carbon-efficient-than-programmatic-display-ads/ Wed, 04 Dec 2024 07:10:53 +0000 https://campaignme.com/?p=93025 Traditional out-of-home (OOH) campaigns are among the most carbon-efficient advertising channels, according to a carbon emissions intensity study conducted by independent OOH agency Billups in partnership with Cedara. The inaugural carbon emissions intensity study measured the carbon efficiency of traditional OOH advertising in comparison with non-OOH channels including programmatic display, video and connected TV (CTV) […]

The post Traditional OOH 188 per cent more carbon-efficient than programmatic display ads appeared first on Campaign Middle East.

]]> Persil integrated campaign celebrates sustainability in fashion https://campaignme.com/persil-integrated-campaign-celebrates-sustainability-in-fashion/ Fri, 06 Sep 2024 03:00:48 +0000 https://campaignme.com/?p=89252 Fabric care brand Persil has revealed its official sponsorship of the Dubai Fashion Week (DFW) founded by Dubai Design District (d3) and the Arab Fashion Council, which will run from 1 to 7 September for its Spring/Summer 2025 edition. Through the sponsorship campaign, Persil aims to make a statement that it is extending beyond traditional […]

The post Persil integrated campaign celebrates sustainability in fashion appeared first on Campaign Middle East.

]]>