engaging Archives - Campaign Middle East https://campaignme.com/tag/engaging/ Thu, 05 Dec 2024 03:24:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png engaging Archives - Campaign Middle East https://campaignme.com/tag/engaging/ 32 32 The Trade Desk reveals ‘much cleaner supply chain for streaming TV advertising’ https://campaignme.com/the-trade-desk-reveals-much-cleaner-supply-chain-for-streaming-tv-advertising/ Thu, 05 Dec 2024 05:45:24 +0000 https://campaignme.com/?p=93121 Following The Trade Desk’s recent announcement that it has developed Ventura, a new streaming TV operating system (OS), Campaign Middle East reached out to Terry Kane, Managing Director, Middle East and Africa, The Trade Desk to evaluate how Venture will address key issues within the market. The Trade Desk confirmed that it will partner with smart […]

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]]> Case Study: Galaxy Dates x Anghami – A Fusion That Sounded So Good You Can Taste It! https://campaignme.com/case-study-galaxy-dates-x-anghami-a-fusion-that-sounded-so-good-you-can-taste-it/ Mon, 27 Jul 2020 20:57:29 +0000 https://campaignme.com/?p=26023 Launching a new product can bring about many questions. How do we capture the right kind of attention? And what is the best way to stay top-of-mind? These questions become even more important to low-loyalty categories, such as chocolate. During March 2020, Mars and advertising agency Impact BBDO set out to introduce Mars’ latest chocolate […]

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