energy Archives - Campaign Middle East https://campaignme.com/tag/energy/ Tue, 21 Apr 2026 05:44:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png energy Archives - Campaign Middle East https://campaignme.com/tag/energy/ 32 32 UAE business leaders signal next phase of growth: Publicis Groupe Middle East report https://campaignme.com/uae-business-leaders-signal-next-phase-of-growth-publicis-groupe-middle-east-report/ Mon, 20 Apr 2026 09:24:42 +0000 https://campaignme.com/?p=120768 Publicis Groupe Middle East has launched the Resilience Business Pulse, a market intelligence report offering a cross-sector view of how UAE business leaders responded to a period of regional disruption, and what those responses reveal about how the next phase of business in the country is likely to unfold. The report draws on insights from […]

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]]> Stereo Creative appointed as BOUNCE’s agency of record to launch new campaign https://campaignme.com/stereo-creative-appointed-as-bounces-agency-of-record-to-launch-new-campaign/ Mon, 13 Apr 2026 05:00:15 +0000 https://campaignme.com/?p=120362 Stereo Creative, a culturally charged creative studio, has been appointed by BOUNCE, one of the world’s leading trampoline and freestyle playground, as its agency-of-record. The new Stereo Creative Dubai office will lead BOUNCE’s upcoming creative campaigns in support of a new venue opening in Riyadh, Saudi Arabia. The experience-led campaign taps into freestyle youth culture […]

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]]> Narrative Shapers launches to support the Gulf’s international communications efforts https://campaignme.com/narrative-shapers-launches-to-support-the-gulfs-international-communications-efforts/ Fri, 13 Mar 2026 12:42:12 +0000 https://campaignme.com/?p=117777 Narrative Shapers, a new bespoke communications consultancy, has launched this month with its stated aim of helping take local narratives to international audiences. Headquartered in Riyadh and serving the wider region, the consultancy will focus on three key areas – media and speaker training, executive communications and event preparation. Narrative Shapers is founded by industry […]

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]]> Steve Harvey’s MELT Media launches in Dubai to shape how culture, live experiences live online https://campaignme.com/steve-harveys-melt-media-launches-in-dubai-to-shape-how-culture-live-experiences-live-online/ Thu, 26 Feb 2026 09:50:20 +0000 https://campaignme.com/?p=116976 MELT Media has officially launched in Dubai, introducing a new digital offering designed to shape how culture, live platforms and destinations show up online – before, during and long after the moment happens. MELT Media operates as the digital arm of MELT Global, created to address the growing gap between live experiences and their digital […]

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]]> Acwa Power rebrands to mirror ‘business to human’ mission https://campaignme.com/acwa-power-rebrands-to-mirror-business-to-human-mission/ Tue, 27 Jan 2026 10:13:01 +0000 https://campaignme.com/?p=115151 Acwa Power, a Saudi-based private water desalination company and leader in energy transition, has unveiled a new brand identity to reflect its transformation into a global infrastructure platform. The refreshed identity captures the company’s evolution over the years – encapsulating milestone moments such as being one of the first in the region to move into […]

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]]> Pepsico’s Shelbaya on ‘conversations’ that connect with consumers at Formula 1 https://campaignme.com/interview-pepsicos-shelbaya-on-conversations-that-connect-with-consumers-at-formula-1/ Tue, 16 Dec 2025 08:30:20 +0000 https://campaignme.com/?p=113240 On the sidelines of the adrenaline-packed Formula 1 Etihad Airways Abu Dhabi Grand Prix, PepsiCo articulated a strategic pivot: moving beyond traditional sponsorships into a structured, mid- to long-term brand-building exercise anchored in Formula 1. Having cemented a global partnership with Mercedes-AMG PETRONAS, the brand revealed how it intends to weave Gatorade, Sting and Doritos […]

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]]> 5 things learnt from judging PR campaigns in 2025 https://campaignme.com/5-things-learnt-from-judging-pr-campaigns-in-2025/ Tue, 30 Sep 2025 03:40:58 +0000 https://campaignme.com/?p=109406 You know the feeling when you see a brilliant piece of PR work and immediately think “I wish I’d been part of that” or “how did we not see that?” – because someone saw a gap, a unique angle no one else spotted, or found a human truth to anchor a campaign in. Weeks of […]

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]]> Creating value: agility, emotion and the search for the uncommon https://campaignme.com/creating-value-agility-emotion-and-the-search-for-the-uncommon/ Thu, 18 Sep 2025 03:30:40 +0000 https://campaignme.com/?p=108801 After more than two decades in marketing, my compass has always pointed toward one principle: create value before extracting it. That mindset has shaped a career crossing industries, countries, and audiences … from the intimacy of family business to the spectacle of global sports, from the precision of tech campaigns to the intricacies of niche […]

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]]> TEAM LEWIS appoints Head of Integrated Marketing in Dubai https://campaignme.com/team-lewis-appoints-head-of-integrated-marketing-in-dubai/ Mon, 25 Aug 2025 07:00:45 +0000 https://campaignme.com/?p=107086 TEAM LEWIS, a leading global marketing agency, has appointed Teddy Abdelnour as Head of Integrated Marketing in its Dubai office. Abdelnour joins TEAM LEWIS with more than 15 years of experience in digital marketing and strategy, having held senior leadership roles at some of the world’s top agencies. In his new role at TEAM LEWIS, […]

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]]> Bright Company wins ONVIF account in multi-agency pitch https://campaignme.com/bright-company-wins-onvif-account-in-multi-agency-pitch/ Tue, 22 Apr 2025 05:30:19 +0000 https://campaignme.com/?p=101056 Dubai-based integrated marketing agency Bright Company has won the ONVIF account, welcoming the security technology standards organisation into its client roster of technology, energy, infrastructure, manufacturing, finance, consultancy, government and security clients. Bright Company was appointed as the communications partner for ONVIF on 1 March 2025, after a competitive pitch process. As part of its […]

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