emotional resonance Archives - Campaign Middle East https://campaignme.com/tag/emotional-resonance/ Mon, 18 May 2026 10:47:55 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png emotional resonance Archives - Campaign Middle East https://campaignme.com/tag/emotional-resonance/ 32 32 العشرة – An ‘untranslatable’ word in a Magix social experiment translates into 125.2 million views https://campaignme.com/%d8%a7%d9%84%d8%b9%d8%b4%d8%b1%d8%a9-an-untranslatable-feeling-in-a-magix-social-experiment-translates-into-27-million-views/ Tue, 12 May 2026 10:50:27 +0000 https://campaignme.com/?p=121856 Magix, Morocco’s leading laundry brand and part of the Mutandis Group, has revealed details about its Ramadan 2026 campaign, which was carried out in partnership with Casablanca’s Brainbow Agency, and released in the form of a brand film and a five-episode unscripted, social experiment. Celebrating its 20th anniversary in Moroccan households, Magix gave the agency […]

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]]> Saudi Report 2026: Why we must rehumanise marketing https://campaignme.com/saudi-report-2026-why-we-must-rehumanise-marketing/ Tue, 12 May 2026 04:30:48 +0000 https://campaignme.com/?p=121847 There has rarely been a more complex moment to be a marketer. We are operating in an era defined in many ways by contradiction. Today, we have unprecedented access to technology and the benefits it can bring to marketing – from artificial intelligence (AI) agents to hyper-personalisation and real-time data ecosystems. However, we must recognise […]

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]]> BackLite Media reveals study on emotional impact of premium out-of-home https://campaignme.com/backlite-media-reveals-study-on-emotional-impact-of-premium-out-of-home/ Wed, 29 Apr 2026 06:59:21 +0000 https://campaignme.com/?p=121220 BackLite Media has released the findings of a new emotional impact and brand lift study examining how premium out-of-home (OOH) platforms influence brand perception, recall and behavioural intent in partnership with Publicis Media Luxe and Nielsen.. While OOH has traditionally been evaluated through reach and impressions, the study was designed to explore a broader question: […]

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]]> Sneak-peek into Jo Malone London’s ‘Drifted Dreams’ virtual production in Dubai https://campaignme.com/sneak-peek-into-jo-malone-londons-drifted-dreams-virtual-production-in-dubai/ Tue, 17 Mar 2026 12:45:53 +0000 https://campaignme.com/?p=117913 Jo Malone London’s latest campaign film, Drifted Dreams, approaches fragrance storytelling through a cinematic visual language that blends reality and dreamlike environments. Produced in Dubai at Pixojam Virtual Production Studio, the campaign uses virtual production to transition between physical performance and digitally constructed worlds. Developed as an atmospheric film to support a fragrance launch, the […]

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]]> A look back at GMG’s Sun & Sand Sports ‘Ready Starts Here’ campaign https://campaignme.com/sun-sand-sports-hrmny-reveal-success-of-ready-starts-here-campaign/ Mon, 02 Mar 2026 08:09:16 +0000 https://campaignme.com/?p=117059 Here’s a look back at the ‘Ready Starts Here’ campaign launched by Sun & Sand Sports (SSS), a leading sports retailer in the Middle East and part of the GMG group, in partnership with creative agency hrmny. The campaign intended to give people the courage to begin, calling for messaging that doesn’t preach motivation but, […]

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]]> Beyond iftar: How Ramadan reveals what luxury brands get wrong https://campaignme.com/beyond-iftar-how-ramadan-reveals-what-luxury-brands-get-wrong/ Mon, 16 Feb 2026 05:30:56 +0000 https://campaignme.com/?p=116302 Every Ramadan, Dubai’s luxury sector goes into overdrive. Limited editions drop. Exclusive iftar experiences launch. Heritage brands partner with local artisans. Pop-ups appear in every high-end mall. The machinery of premium experiences shifts into seasonal mode, treating the Holy Month of Ramadan like any other calendar opportunity. But here’s what most miss: Ramadan isn’t a […]

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]]> Levi’s remains ‘fit for moment, fit for life’ during Ramadan 2026 https://campaignme.com/levis-remains-fit-for-moment-fit-for-life-during-ramadan-2026/ Tue, 10 Feb 2026 13:30:48 +0000 https://campaignme.com/?p=115975 Levi’s, the clothing company known for its durable denim and jeans lines, has gone live with its Fit For Life – Season 3 campaign, aiming to strengthen its relevance during Ramadan. The brand aims to continue owning the casualwear space, a category often overlooked during the season – with most of the brands focusing on […]

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]]> Why we remember a tune before a tagline https://campaignme.com/why-we-remember-a-tune-before-a-tagline/ Fri, 19 Dec 2025 09:25:42 +0000 https://campaignme.com/?p=113511 Ever found yourself humming a tune from an ad you saw years ago, but unable to remember what it looked like? You’re not alone. Our brains are wired to remember melodies more easily than words. There’s a scientific reason why we remember a tune before a tagline and it’s a lesson modern brands can no […]

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]]> Future of Iraqi influence: Emotional resonance and authenticity https://campaignme.com/future-of-iraqi-influence-emotional-resonance-and-authenticity/ Mon, 06 Oct 2025 06:20:27 +0000 https://campaignme.com/?p=109789 Iraq is undergoing a profound digital transformation, driven by a young, vibrant and increasingly connected population. This is a societal evolution, underpinned by increased technological capabilities, which is fundamentally reshaping how people consume information, interact with brands and form informed opinions. In this dynamic environment, influencer marketing is has become a strategic necessity for brands […]

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]]> Elevating destination appeal with storytelling that honours places and people https://campaignme.com/elevating-destination-appeal-with-storytelling-that-honours-places-and-people/ Fri, 13 Jun 2025 09:47:48 +0000 https://campaignme.com/?p=103780 In today’s tourism landscape, travellers seek more than just beautiful places. They’re looking for a sense of connection; to the culture, to the people and to the storytelling that shapes the experience. They travel for the thrill of discovery, the warmth of human interaction and the feeling of arriving somewhere that stirs something profound within […]

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