Emotional Appeal Archives - Campaign Middle East https://campaignme.com/tag/emotional-appeal/ Fri, 23 Sep 2022 12:42:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Emotional Appeal Archives - Campaign Middle East https://campaignme.com/tag/emotional-appeal/ 32 32 Role of emotion in new product development – by Ipsos’ Chirag Buch https://campaignme.com/role-of-emotion-in-new-product-development-by-ipsos-chirag-buch/ Fri, 23 Sep 2022 12:42:12 +0000 https://campaignme.com/?p=53400 by Chirag Buch, director – service line lead, Ipsos in UAE  Imagine if M&Ms were black or if Fanta was a beige-coloured drink. What if Snickers had a smooth texture or McDonalds was a fine dining restaurant? Difficult to imagine and feel these brands differently, right? Why do M&M and Fanta exude ‘fun’ imagery while […]

The post Role of emotion in new product development – by Ipsos’ Chirag Buch appeared first on Campaign Middle East.

]]> TBWA Nissan United brings ‘Nas Nissan’ to life https://campaignme.com/tbwa-nissan-united-brings-nas-nissan-to-life/ Thu, 25 Aug 2022 06:16:22 +0000 https://campaignme.com/?p=52386 Nissan and TBWA Nissan United have announced a new initiative that emphasizes the intangible bond customers have built with the terrains of the Middle East, by exploring and enjoying them in their Nissan vehicles. Titled ‘Nas Nissan’, the digital initiative – that translates to ‘People of Nissan’ – underlines a series of inspiring stories and […]

The post TBWA Nissan United brings ‘Nas Nissan’ to life appeared first on Campaign Middle East.

]]>