Emirati culture Archives - Campaign Middle East https://campaignme.com/tag/emirati-culture/ Fri, 22 May 2026 10:37:55 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Emirati culture Archives - Campaign Middle East https://campaignme.com/tag/emirati-culture/ 32 32 Deliveroo joins hands with Emirati poet Dr Afra Atiq to celebrate the spirit of the UAE https://campaignme.com/deliveroo-joins-hands-with-emirati-poet-dr-afra-atiq-to-celebrate-the-spirit-of-the-uae/ Fri, 22 May 2026 10:37:55 +0000 https://campaignme.com/?p=122402 Poetry has long held a central place in Emirati culture; a timeless form of expression used to convey pride, gratitude, identity, and unity. In this spirit, Deliveroo partnered with Emirati poet Dr Afra Atiq to celebrate the shared experience of those who call the UAE home. Through this initiative under the ‘Thank You, UAE’ campaign, […]

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]]> Iconic Emirati retailer reveals refreshed Oasis by ADNOC brand https://campaignme.com/iconic-emirati-convenience-retailer-unveils-refreshed-oasis-by-adnoc-brand/ Thu, 02 Oct 2025 12:15:25 +0000 https://campaignme.com/?p=109568 ADNOC Distribution, the UAE’s largest fuel and convenience retailer with more than 50 years of heritage, has unveiled ‘Oasis by ADNOC,’ a comprehensive re-launch of its iconic ADNOC Oasis convenience brand. The transformation introduces a refreshed brand identity along with a premium ‘On-the-Gourmet’ concept, reinforcing the company’s commitment to quality, innovation and elevated customer experience. […]

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]]> Emirati leaders mandate a reality check on Emirati Women’s Day https://campaignme.com/emirati-leaders-mandate-a-reality-check-on-emirati-womens-day/ Thu, 28 Aug 2025 12:57:20 +0000 https://campaignme.com/?p=107526 Emirati Women’s Day (EWD) offers brands an opportunity to spotlight local talent. Yet, too often, these campaigns reduce the opportunity to tokens and symbols, rather than turning to Emirati women as collaborators who can help brands reflect the culture, identity and values of local communities.   In a market where authenticity is increasingly under scrutiny, EWD […]

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]]> Camelicious gives tradition a modern look with its rebrand https://campaignme.com/camelicious-gives-tradition-a-modern-look-with-its-rebrand/ Thu, 08 Feb 2024 12:16:48 +0000 https://campaignme.com/?p=76225 UAE-based camel milk brand Camelicious has launched its revamped brand identity. With its revamped logo and packaging, Camelicious introduces a modern aesthetic while maintaining the same product taste and quality. The brand’s new identity aims to preserve the Emirati tradition while adding a modern touch to its look. The regal purple colour on the packaging […]

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