Emirates NBD Archives - Campaign Middle East https://campaignme.com/tag/emirates-nbd/ Tue, 17 Feb 2026 17:03:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Emirates NBD Archives - Campaign Middle East https://campaignme.com/tag/emirates-nbd/ 32 32 Campaign Ramadan Briefing: A cultural crucible for convictions, community and consumer connections https://campaignme.com/campaign-ramadan-briefing-a-cultural-crucible-for-convictions-community-and-consumer-connections/ Fri, 13 Feb 2026 15:25:42 +0000 https://campaignme.com/?p=116218 Campaign Middle East concluded its first Campaign Breakfast Briefing event of 2026 on Ramadan Advertising and the Year Ahead, which brought together close to 200 attendees, including client-side marketers, agency leaders, measurement experts as well as AdTech and MarTech players, at The Westin Dubai Mina Seyahi on Friday, 13 February 2026. Delegates listened with rapt attention […]

The post Campaign Ramadan Briefing: A cultural crucible for convictions, community and consumer connections appeared first on Campaign Middle East.

]]> Pep Guardiola assists Gen Z in ‘P(L)AY IT LIKE PEP’ Emirates NBD, Visa campaign https://campaignme.com/pep-guardiola-assists-gen-z-in-play-it-like-pep-emirates-nbd-visa-campaign/ Thu, 18 Dec 2025 14:00:23 +0000 https://campaignme.com/?p=113347 Emirates NBD, a leading banking group in the Middle East, North Africa and Türkiye (MENAT) region, and Visa, a world leader in digital payments, have rolled out ‘P(L)AY IT LIKE PEP’, a major brand campaign featuring football legend Pep Guardiola, designed to strengthen the association between banking, a new generation of customers, and the world’s […]

The post Pep Guardiola assists Gen Z in ‘P(L)AY IT LIKE PEP’ Emirates NBD, Visa campaign appeared first on Campaign Middle East.

]]> Emirates NBD expands anti-fraud efforts with innovative awareness campaigns https://campaignme.com/emirates-nbd-expands-anti-fraud-efforts-with-innovative-awareness-campaigns/ Thu, 04 Dec 2025 11:16:50 +0000 https://campaignme.com/?p=112725 The UAE’s rapid shift to digital services has brought ease but also opened new avenues for financial crime. Scammers use tactics such as fake investments, identity theft and phishing, leading to repeated warnings from authorities. These schemes exploit trust and urgency, highlighting the need for practical, accessible anti-fraud education. Amid these rising digital risks, Emirates […]

The post Emirates NBD expands anti-fraud efforts with innovative awareness campaigns appeared first on Campaign Middle East.

]]> Emirates NBD honours legacy of Emirati women in Generations of Her campaign https://campaignme.com/emirates-nbd-honours-legacy-of-emirati-women-in-generations-of-her-campaign/ Tue, 02 Sep 2025 04:40:17 +0000 https://campaignme.com/?p=107865 Emirates NBD, a leading bank in the UAE, has revealed details about its Generations of Her campaign launched for Emirati Women’s Day. The campaign, which aims to celebrate 50 years of the General Women’s Union, honours the legacy of Emirati women through a bold, future-forward lens while also reinforcing Emirates NBD’s commitment to diversity, equity […]

The post Emirates NBD honours legacy of Emirati women in Generations of Her campaign appeared first on Campaign Middle East.

]]> Liwa Content.Driven extends ‘The Ripple Effect’ with AI film https://campaignme.com/liwa-content-driven-extends-the-ripple-effect-with-ai-film/ Tue, 05 Aug 2025 11:07:42 +0000 https://campaignme.com/?p=105402 Following the launch of The Ripple Effect series for Emirates NBD’s #UnitedAgainstFraud initiative, Liwa Content.Driven Dubai unveiled a second instalment – a fully AI-generated narrative film that continues the campaign’s focus on scam awareness and, crucially, the importance of reporting fraud. The series is part of a Central Bank-driven anti-fraud initiative in which banks were […]

The post Liwa Content.Driven extends ‘The Ripple Effect’ with AI film appeared first on Campaign Middle East.

]]> Emirates NBD’s anti-fraud campaigns enhance consumer protection https://campaignme.com/emirates-nbds-anti-fraud-campaigns-enhance-consumer-protection/ Tue, 22 Jul 2025 11:56:37 +0000 https://campaignme.com/?p=105811 As banking undergoes a digital revolution, the sophistication of financial fraud is keeping pace. As banks adopt advanced technologies to improve customer experience and streamline operations, cybercriminals are similarly exploiting these innovations to craft more sophisticated schemes targeting mobile and online users. Recognising the pressing challenge of fraud, Emirates NBD, a prominent banking group in […]

The post Emirates NBD’s anti-fraud campaigns enhance consumer protection appeared first on Campaign Middle East.

]]> Bring back balance: Where do we stand on brand and performance? https://campaignme.com/bring-back-balance-where-do-we-stand-on-brand-and-performance/ Fri, 13 Jun 2025 13:50:02 +0000 https://campaignme.com/?p=103715 Middle East marketers are demanding results. Client stipulations to justify investments through demonstrable return on ad spend (ROAS), quantifiable cost per acquisition (CPA) and bottom-of-the-funnel sales conversions that reflect on short-term profit and loss (P&L) statements are becoming increasingly pronounced with a seeming over-rotation on performance. Now, with agentic AI accelerating the pace of real-time […]

The post Bring back balance: Where do we stand on brand and performance? appeared first on Campaign Middle East.

]]> Brand Focus: One human connection at a time https://campaignme.com/brand-focus-one-human-connection-at-a-time/ Tue, 04 Feb 2025 13:46:05 +0000 https://campaignme.com/?p=95620 Digital transformation has altered the way content is consumed, with the increasing use of screens and technology. Branding experts have been presented with a unique set of opportunities that are different from face-to-face engagement. While performing seamlessly, digital media can be competitive and vying for a short attention span. It has been proven over time […]

The post Brand Focus: One human connection at a time appeared first on Campaign Middle East.

]]> The Annual: Top 20 cinema advertisements of 2024 https://campaignme.com/the-annual-top-20-cinema-advertisements-of-2024/ Tue, 31 Dec 2024 08:47:21 +0000 https://campaignme.com/?p=94175 In 2024, the cinematic landscape thrived with a mix of global blockbusters and regional films, establishing Middle Eastern cinemas as hubs for entertainment and brand engagement. Cinemas evolved into cultural spaces, drawing millions to experience films like Dune: Part Two, Inside Out 2, and Deadpool and Wolverine. Simultaneously, regional hits like X Merati strengthened local […]

The post The Annual: Top 20 cinema advertisements of 2024 appeared first on Campaign Middle East.

]]> Do consumers trust brands’ purpose-driven goals? https://campaignme.com/do-consumers-trust-brands-purpose-driven-goals/ Wed, 20 Nov 2024 12:59:01 +0000 https://campaignme.com/?p=92194 We are asked a cross-section of the industry to see if consumers are on the same page in terms of trust with brands when it comes to purpose-drive goals. Especially with some companies readjusting their sustainability commitments, alongside consumers’ poor perception of brands’ efforts towards purpose-driven goals.  Here’s what the experts had to say: MAYBE […]

The post Do consumers trust brands’ purpose-driven goals? appeared first on Campaign Middle East.

]]>