Emirates Airline Archives - Campaign Middle East https://campaignme.com/tag/emirates-airline/ Tue, 12 Nov 2024 14:59:41 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Emirates Airline Archives - Campaign Middle East https://campaignme.com/tag/emirates-airline/ 32 32 In the fast lane: Evolution of media and brand power in F1 https://campaignme.com/in-the-fast-lane-evolution-of-media-and-brand-power-in-f1/ Tue, 12 Nov 2024 14:36:51 +0000 https://campaignme.com/?p=92137 A decade ago, F1 looked very different. The focus was predominantly on the track – car performance, driver skills, and engineering innovations took center stage. Sponsorships existed, but more as a backdrop and an afterthought. The media reach was mostly limited to race weekends, with coverage driven by traditional broadcasting partners. F1 fans followed the […]

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]]> Emirates extends partnership with International Cricket Council https://campaignme.com/emirates-extends-partnership-with-international-cricket-council/ Tue, 04 Jun 2024 08:00:35 +0000 https://campaignme.com/?p=84776 Emirates airlines has extended its longstanding global partnership with the International Cricket Council. The partnership which has spanned for more than three decades, will cover all of ICC’s events, Cricket World Cup, T20 World Cup and Champions Trophy, till 2031. The announcement of Emirates as a Premier Partner comes ahead of the ICC Men’s T20 World […]

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]]> Campaign debate: The pitching problem https://campaignme.com/campaign-debate-the-pitching-problem/ Tue, 28 May 2024 04:30:40 +0000 https://campaignme.com/?p=84340 One of the most heated topics in the agency world is pitching. While a necessary part of an agency’s work, many feel the process is unfair. We decided to speak to both agencies and brands to understand the current landscape and hopefully spark a constructive dialogue. The problem The Request for Proposal (RFP) comes in. […]

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]]> Emirates flying high with its multi award-winning loyalty programme https://campaignme.com/emirates-flying-high-with-its-multi-award-winning-loyalty-programme/ Thu, 09 May 2024 06:55:38 +0000 https://campaignme.com/?p=82874 Emirates airline has been honoured for its loyalty programmes from a number of awards providers. It was named ‘Airline with the Best Frequent Flyer Programme’ at this week’s Business Traveller Middle East Awards 2024. This was alongside awards for Best Airline Worldwide, Airline with the Best Premium Economy Class, Airline with the Best First Class […]

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]]> Marketing Game Changers 2023: Richard Billington, SVP Global Brand and Marketing, Emirates Airline https://campaignme.com/marketing-game-changers-2023-richard-billington-svp-global-brand-and-marketing-emirates-airline/ Fri, 01 Dec 2023 10:23:37 +0000 https://campaignme.com/?p=73207 Marketing Game Changers is back, to recognise and celebrate those brand-building marketing leaders who have made a huge impact this year. This exclusive list features the men and women who we feel have shaped our industry this year, and includes a wide array of brands, campaigns and their achievements. The prestigious top 10 includes four women, three Saudibased brands, […]

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]]> Emirates partners with Beirut Basketball Club in a multi-year sponsorship https://campaignme.com/emirates-partners-with-beirut-basketball-club-in-a-multi-year-sponsorship/ Tue, 19 Sep 2023 09:44:20 +0000 https://campaignme.com/?p=68715 Emirates has partnered with the Beirut Basketball Club as its official airline and jersey sponsor for the next three seasons. The deal shows the airline’s long-standing commitment to supporting basketball in Lebanon. Tamador Kouatly, Regional Manager Levant for Emirates Airline said: “We look forward to what will be an exciting time for the team, as […]

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]]> Emirates racks up 12 years as official airline of US Open tennis https://campaignme.com/emirates-racks-up-12-years-as-official-airline-of-us-open-tennis/ Tue, 29 Aug 2023 06:00:35 +0000 https://campaignme.com/?p=67060 Emirates has racked up 12 years as the official airline of the US Open, the world’s biggest tennis event. The UAE-based airline already sponsors multiple sports teams and events, predominantly football. This year, Emirates fans and lovers of tennis can look forward to a host of activations lined up to thrill enthusiasts of all ages, […]

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]]> Emirates kicks off global campaign with CNN to connect with business travellers https://campaignme.com/emirates-kicks-off-global-campaign-with-cnn-to-connect-with-business-travellers/ Mon, 10 Jul 2023 05:00:21 +0000 https://campaignme.com/?p=64264 A new advertising and sponsorship campaign for Emirates launches today  on CNN to connect the airline with target audiences of global business decision-makers, tech enthusiasts, investors and financial experts. CNN International Commercial has developed a cross-platform campaign that aligns the airline’s brand with premium business and markets content across the network. At the heart of […]

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]]> Emirates adds another football club to its sponsorship list https://campaignme.com/emirates-adds-another-sports-club-to-its-sponsorship-list/ Fri, 23 Jun 2023 06:01:03 +0000 https://campaignme.com/?p=63691 Emirates airline has added another football club to its growing list of sponsorship. The world’s largest airline has just added  Etoile Sportive du Sahel, one of the most decorated football and basketball sports clubs in Tunisia. It has signed a new sponsorship deal which will see Emirates become the official airline sponsor of the club, starting from […]

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]]> Hollywood star Penelope Cruz is latest Emirates brand ambassador https://campaignme.com/hollywood-star-penelope-cruz-is-latest-emirates-brand-ambassador/ Fri, 26 May 2023 08:58:36 +0000 https://campaignme.com/?p=62340 Emirates has revealed Penelope Cruz as its latest brand ambassador. The Academy Award winning actress will feature in an ad campaign and brand collaboration launching mid-summer 2023. Cruz said she was already a fan of the Emirates brand and a frequent flyer who has visited Dubai multiple times. The new TV spots will start to air […]

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