embedded growth partners Archives - Campaign Middle East https://campaignme.com/tag/embedded-growth-partners/ Tue, 10 Feb 2026 13:11:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png embedded growth partners Archives - Campaign Middle East https://campaignme.com/tag/embedded-growth-partners/ 32 32 Industry Snapshot: Agencies as embedded growth partners https://campaignme.com/industry-snapshot-agencies-as-embedded-growth-partners/ Tue, 10 Feb 2026 09:10:46 +0000 https://campaignme.com/?p=116035 In this industry snapshot, Merkle’s Andreas Skopal shares how agencies are redefining their role as embedded growth partners – designing connected, tech-enabled experiences that earn attention through relevance, agility and impact. As boundaries blur between content, commerce and community, how are agencies redefining their place in the brand ecosystem?  Agencies are no longer operating as external suppliers but as […]

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