email marketing Archives - Campaign Middle East https://campaignme.com/tag/email-marketing/ Tue, 12 May 2026 13:04:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png email marketing Archives - Campaign Middle East https://campaignme.com/tag/email-marketing/ 32 32 DIB resonates strongly with series of solidarity campaigns instead of silence https://campaignme.com/dubai-islamic-bank-resonates-strongly-with-series-of-solidarity-campaigns-instead-of-silence/ Tue, 12 May 2026 11:05:47 +0000 https://campaignme.com/?p=121861 DIB has revealed a series of campaigns linked to the unforeseen, geopolitical situation that the country and the region witnessed, while showing solidarity with the nation and its leaders, and highlighting how it stood tall with UAE leadership, the nation’s brave frontline warriors and the people across the country at large. At a time when many […]

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]]> From the Editor’s Desk: May 2026 – ‘We have an opportunity to do things better’ https://campaignme.com/from-the-editors-desk-may-2026-we-have-an-opportunity-to-do-things-better/ Mon, 11 May 2026 08:55:39 +0000 https://campaignme.com/?p=121787 We have lived through some surreal times. A month ago, people across the Middle East’s brand and marketing landscape were juggling anxiety with resilience. Despite the dread of uncertainty, they stepped up to ensure business continuity. They empathised better with each other, kept lines of communication open with clients, quietly delivered on promises made, and […]

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]]> Peak shopping season: What do consumers want? Biggest challenge for MENA brands? https://campaignme.com/peak-shopping-season-what-do-consumers-want-biggest-challenge-for-mena-brands/ Mon, 17 Nov 2025 08:15:02 +0000 https://campaignme.com/?p=111912 As retailers across the Middle East region prepare for 2025’s high-impact White Friday and Cyber Monday shopping season, consumers are demanding real-time, personalised, and interactive engagement with brands – amid significant growth in conversational messaging channels – according to findings from a new report released by global cloud communications platform Infobip. The platform has revealed how […]

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]]> Future of programmatic in the MENA region: Why adtech and martech integration is essential https://campaignme.com/future-of-programmatic-in-the-mena-region-why-adtech-and-martech-integration-is-essential/ Tue, 28 Oct 2025 10:00:37 +0000 https://campaignme.com/?p=110909 The digital advertising playbook is being rewritten. Consumers in the Middle East now move fluidly across connected TV (CTV), streaming platforms, digital out-of-home (DOOH), email and mobile. Legacy marketing stacks can’t keep up, while budgets are under pressure to deliver both measurable performance and long-term brand equity. From fragmentation to orchestration Disconnected adtech and martech […]

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]]> MoEngage report: brands see 85% increase in open rate of personalised emails https://campaignme.com/moengage-report-brands-see-85-increase-in-open-rate-of-personalised-emails/ Thu, 16 Feb 2023 06:34:35 +0000 https://campaignme.com/?p=58085 MoEngage, a customer engagement platform, has released a “State of Personalization Report” covering how retail brands in the Middle East and Africa can use the power of personalisation in their email communication to enhance their engagement metrics. Do you want to learn how brands are interacting with their changing audience in the region this Ramadan? […]

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]]> Petra Spanko: Machine marketing https://campaignme.com/petra-spanko-machine-marketing/ Mon, 12 Nov 2018 04:00:10 +0000 https://campaignme.com/?p=15128 By Petra Spanko, managing director of Clever Monitor Middle East Artificial intelligence is the new buzzword that is swiftly transforming the technological landscape and changing the dynamics of businesses all over the globe. Given the challenging market scenario in the region, businesses today have to up their game to deliver a unique customer experience. A […]

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