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	<title>Ema Linklater Archives - Campaign Middle East</title>
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		<title>The power of Pokémon</title>
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		<dc:creator><![CDATA[Austyn Allison]]></dc:creator>
		<pubDate>Mon, 22 Aug 2016 09:54:03 +0000</pubDate>
				<category><![CDATA[Blogs & Comment]]></category>
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		<category><![CDATA[Apps]]></category>
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		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Pokemon Go]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=11046</guid>

					<description><![CDATA[<p>The world&#8217;s consumers are chasing imaginary monsters with their mobile phones and marketers have yet to work out how to leverage the latest craze, writes Ema Linklater Be honest. How many of you have thought about spending your weekend searching for Pokémon over the last month? Loathe it or love it, the Pokémon Go app, [&#8230;]</p>
<p>The post <a href="https://campaignme.com/the-power-of-pokemon/">The power of Pokémon</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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