Elda Choucair Archives - Campaign Middle East https://campaignme.com/tag/elda-choucair/ Thu, 18 Jun 2026 09:23:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Elda Choucair Archives - Campaign Middle East https://campaignme.com/tag/elda-choucair/ 32 32 Omnicom Media MENA expands Wissam Najjar’s role to CCO, introduces new operating model https://campaignme.com/omnicom-media-mena-expands-wissam-najjars-role-to-cco-introduces-new-operating-model/ Tue, 16 Jun 2026 13:40:26 +0000 https://campaignme.com/?p=123379 As clients demand great accountability and stronger business results from media investment, Omnicom Media MENA, an Omnicom connected capability, is evolving its operating model as part of a wider global transformation across Omnicom Media. As part of this evolution, Wissam Najjar’s remit has expanded from Chief Operating Officer to Chief Commercial Officer, Omnicom Media MENA, […]

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]]> Sports and entertainment marketing agency Fuse, part of Omnicom Media, launches in Dubai https://campaignme.com/sports-and-entertainment-marketing-agency-fuse-part-of-omnicom-media-launches-in-dubai/ Thu, 07 May 2026 08:00:16 +0000 https://campaignme.com/?p=121658 Fuse, a global sport and entertainment marketing agency, part of Omnicom Media, has launched its Dubai office, expanding its presence in the Gulf region. The move reflects Fuse’s long-term commitment to the market, building on its presence in Saudi Arabia and responding to growing demand from brands seeking to connect with audiences through sport, entertainment […]

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]]> Omnicom Media named best performing global media group; #1 across four regions https://campaignme.com/omnicom-media-named-best-performing-global-media-group-1-across-four-regions-recma/ Fri, 27 Mar 2026 15:30:07 +0000 https://campaignme.com/?p=118237 Omnicom Media, an Omnicom (NYSE: OMC) connected capability, has been named the best performing global media group, topping both the global ranking as well as the regional rankings across North America; Europe Middle East and Africa (EMEA); Asia Pacific (APAC); and the Latin America (LATAM) regions, according to the latest edition of the Network Diagnostics […]

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]]> Saudi’s GMedia, Oxford Business Group report reveals pulse of KSA media sector https://campaignme.com/saudis-gmedia-oxford-business-group-report-reveals-pulse-of-ksa-media-sector/ Mon, 09 Feb 2026 12:30:02 +0000 https://campaignme.com/?p=115870 The General Authority of Media Regulation (GMedia) in Saudi Arabia, which works on developing and organising the media sector in the Kingdom, in partnership with global publishing, research and consultancy firm Oxford Business Group (OBG), have launched a report titled ‘The State of the Media Sector in the Kingdom of Saudi Arabia and Opportunities for […]

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]]> Elda Choucair to lead marketing masterclass launched by Maharat https://campaignme.com/elda-choucair-to-lead-marketing-masterclass-launched-by-maharat/ Wed, 04 Feb 2026 08:10:23 +0000 https://campaignme.com/?p=115511  Maharat has launched a new marketing masterclass led by Elda Choucair, Group Chief Executive Officer, Omnicom Media Group – MENA, who has been acknowledged as one of the most influential leaders shaping the growth, strategy, and transformation of media agencies and brand campaigns across the Middle East and North Africa. Choucair brings more than two decades […]

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]]> Young Talent Academies, learning platforms, competitions shine bright at Athar Festival https://campaignme.com/young-talent-academies-learning-platforms-competitions-shine-bright-at-athar-festival/ Thu, 06 Nov 2025 06:00:36 +0000 https://campaignme.com/?p=111433 For the third consecutive year, Athar Festival returned with bigger, bolder programming that deepened its focus on talent development and industry engagement. The 2025 edition expanded its learning tracks with the introduction of new competitions, in addition to its Young Talent Academies (YTA), Future CMO Academy and Maheerah programme, an enhanced speaker and mentor lineup […]

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]]> Campaign Middle East: The MENA Power List 2025 https://campaignme.com/campaign-middle-east-the-mena-power-list-2025/ Fri, 10 Oct 2025 13:41:10 +0000 https://campaignme.com/?p=110125 Campaign Middle East’s MENA Power List 2025 brings together the industry’s most powerful people – the people steering creativity, media and marketing across the region. From holding company leaders and independent founders and chiefs to media network heads, this year’s Power List captures those who are driving the conversations, shaping business outcomes and what leadership […]

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]]> The MENA Power List 2025: Omnicom Media Group’s Elda Choucair https://campaignme.com/the-mena-power-list-2025-omnicom-media-groups-elda-choucair/ Wed, 01 Oct 2025 11:15:44 +0000 https://campaignme.com/?p=109540 Title: Group Chief Executive Officer, Omnicom Media Group Years in the role: 4 years Years in the industry: 26 years Years in the middle east region: 26 years Other roles / board memberships: ABG, IAB, IAA, Endeavor, UN Women Unstereotype Alliance Power Essay: Beyond automation – why agencies will matter more in the age of […]

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]]> Marketing Game Changers Awards 2025: Full jury line-up announced https://campaignme.com/marketing-game-changers-awards-2025-jury-announced/ Thu, 18 Sep 2025 10:03:49 +0000 https://campaignme.com/?p=108816 Campaign Middle East has announced the jury for the inaugural edition of the Marketing Game Changers Awards 2025, a dedicated platform to celebrate the client-side marketers shaping the future of our industry. The awards will recognise marketers who have made a measurable impact across brand building, creativity and technology, social responsibility, industry contribution and leadership.  […]

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]]> Flywheel expands to MENA, replaces OMG Transact https://campaignme.com/flywheel-expands-to-mena-replaces-omg-transact/ Fri, 11 Jul 2025 09:54:11 +0000 https://campaignme.com/?p=105323 Flywheel, the digital commerce business that was acquired by Omnicom in 2023, is expanding its footprint into the Middle East, building on the regional operations of OMG Transact. The move brings Flywheel’s advanced AI platform and profitability-first commerce technology to one of the fastest-growing digital markets in the world. Flywheel powers digital commerce for over […]

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