Effie Archives - Campaign Middle East https://campaignme.com/tag/effie/ Fri, 23 Aug 2024 07:20:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Effie Archives - Campaign Middle East https://campaignme.com/tag/effie/ 32 32 Cannes Lions owner Ascential to acquire Effie https://campaignme.com/cannes-lions-owner-ascential-to-acquire-effie/ Thu, 08 Aug 2024 05:04:44 +0000 https://campaignme.com/?p=88065 Ascential, the owner of Cannes Lions and WARC, has entered into an agreement to acquire the commercial assets of Effie, the global benchmark of marketing effectiveness. Effie will join the Lions Division that focuses on creative marketing. “The coming together of Lions and Effie is a powerful testament to the fact that effectiveness and creativity […]

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