effectiveness Archives - Campaign Middle East https://campaignme.com/tag/effectiveness/ Fri, 05 Jun 2026 08:45:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png effectiveness Archives - Campaign Middle East https://campaignme.com/tag/effectiveness/ 32 32 Dragons of MENA Awards in Dubai: Details revealed – categories, criteria, deadlines https://campaignme.com/dragons-of-mena-awards-in-dubai-details-revealed-categories-criteria-deadlines/ Fri, 05 Jun 2026 07:02:06 +0000 https://campaignme.com/?p=122970 Dragons, a results-focused marketing communications awards programme built on 26 years of global recognition and credibility, has revealed further details about its debut in Dubai as Dragons of MENA. The programme is an extension of the PMAA Dragons of Asia Awards, established in 2000 and recognised as one of the industry’s most respected results-focused awards […]

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]]> Met Gala 2026: Which brands, celebs, channels, media had the biggest impact? https://campaignme.com/met-gala-2026-which-brands-celebs-channels-media-had-the-biggest-impact/ Tue, 12 May 2026 11:45:13 +0000 https://campaignme.com/?p=121864 The fashion industry’s most extravagant night of the year, the Met Gala 2026, returned for another edition, bringing together some of Hollywood’s biggest stars and the leading names in fashion. This year, the event generated a record-breaking $1.56bn in media impact value (MIV®), according to the latest Launchmetrics report. Launchmetrics’ industry-recognised Media Impact Value® (MIV) […]

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]]> Saudi Report 2026: A marketer’s unpopular opinion – ‘the best ad in the room’ https://campaignme.com/saudi-report-2026-a-marketers-unpopular-opinion-the-best-ad-in-the-room/ Mon, 11 May 2026 06:00:23 +0000 https://campaignme.com/?p=121817 Ask someone to name the most creative ad they’ve ever seen. They’ll say Apple. They’ll say Nike. Maybe Spotify. Maybe a car brand. Possibly a bank. Almost no one says Ariel. And yet, if you follow the awards, the ones handed out by the people who actually judge creative work for a living, fast-moving consumer […]

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]]> Cover Feature: From a pitch to a partnership https://campaignme.com/cover-feature-from-a-pitch-to-a-partnership/ Mon, 11 May 2026 05:00:34 +0000 https://campaignme.com/?p=121791 A strange paradox has been normalised at the heart of the brand-agency partnership landscape in the Middle East. Brands claim that they want sharper thinking, strategic consumer insights, stronger distinctiveness, larger share of voice, tangible returns on investment and creative work that connects with communities long after campaigns end. Yet, current pitch systems and the […]

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]]> Sports and entertainment marketing agency Fuse, part of Omnicom Media, launches in Dubai https://campaignme.com/sports-and-entertainment-marketing-agency-fuse-part-of-omnicom-media-launches-in-dubai/ Thu, 07 May 2026 08:00:16 +0000 https://campaignme.com/?p=121658 Fuse, a global sport and entertainment marketing agency, part of Omnicom Media, has launched its Dubai office, expanding its presence in the Gulf region. The move reflects Fuse’s long-term commitment to the market, building on its presence in Saudi Arabia and responding to growing demand from brands seeking to connect with audiences through sport, entertainment […]

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]]> Omnicom Advertising, Google launch AI-powered creative intelligence system in Middle East https://campaignme.com/omnicom-advertising-google-launch-ai-powered-creative-intelligence-system-in-the-middle-east/ Fri, 24 Apr 2026 13:25:14 +0000 https://campaignme.com/?p=121014 Omnicom Advertising and Google have launched an AI-powered creative intelligence system, combining Google’s ABCD framework with Omnicom’s proprietary creative AI to pressure-test advertising before it runs. The Middle East pilot, already live with telecommunications leader du, marks the first chapter of a planned rollout across Africa, the Middle East and Turkey. The partnership marks the […]

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]]> The influencer illusion: The Middle East has a scale problem, not an influence one https://campaignme.com/the-influencer-illusion-the-middle-east-has-a-scale-problem-not-an-influence-one/ Thu, 09 Apr 2026 07:20:03 +0000 https://campaignme.com/?p=120002 If you walked out of the 1 Billion Followers Summit earlier this year, you’d think the future of influencer marketing had already been decided. Creators are the new media. Influence is the new currency. Scale is everything. On stage, it all makes sense – In reality, it’s a lot messier. Despite the explosion of the […]

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]]> How AI is reshaping the economics of marketing https://campaignme.com/how-ai-is-reshaping-the-economics-of-marketing/ Fri, 13 Mar 2026 07:30:48 +0000 https://campaignme.com/?p=117740 Artificial intelligence is not just changing marketing. It is changing the economics of marketing. For the past few years, our industry has been fixated on AI as an efficiency lever – the margin point glint in the CFO’s eye. That is the wrong starting point. We know the answer to the question: Can AI make […]

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]]> Digital Essays 2025: The performance reset https://campaignme.com/digital-essays-202-the-performance-reset/ Tue, 16 Dec 2025 04:40:42 +0000 https://campaignme.com/?p=113221 The digital media landscape has become a theatre of efficiency. We are constantly chasing lower cost per acquisition (CPA) and higher return on ad spend (ROAS). In the performance marketing trenches, the gospel is simple: do more, spend less. We find ourselves asking a far more complex question: are we merely efficiently digging ourselves a […]

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]]> Dubai Lynx reveals its 2026 jury line-up https://campaignme.com/dubai-lynx-reveals-its-2026-jury-line-up/ Tue, 09 Dec 2025 06:27:34 +0000 https://campaignme.com/?p=112890 Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness, has revealed its 2026 Jury line-up. The jury will convene in Dubai next year to set the benchmark for creativity across the region. This year’s line-up brings together industry leaders from a broad range of markets, including first-time representation from Costa Rica, Uganda and Uzbekistan. […]

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