economic downturn Archives - Campaign Middle East https://campaignme.com/tag/economic-downturn/ Wed, 14 Dec 2022 06:41:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png economic downturn Archives - Campaign Middle East https://campaignme.com/tag/economic-downturn/ 32 32 Uncertainty is certain, so where should we invest – by MMPWW’s Ayman Haydar https://campaignme.com/uncertainty-is-certain-so-where-should-we-invest-by-mmpwws-ayman-haydar/ Wed, 14 Dec 2022 06:00:20 +0000 https://campaignme.com/?p=55935 By Ayman Haydar, CEO MMPWW There’s a big feeling of Deja vu right now. As we head into the final few weeks of 2022 you could be forgiven for thinking it’s two years earlier; uncertain markets, the looming threat of a worldwide recession, clien uncertainty and budgets being squeezed across every vertical. It’s frustrating to […]

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]]> Zuckerberg announces Meta job cuts in wake of ad downturn https://campaignme.com/zuckerberg-announces-meta-job-cuts-in-wake-of-ad-downturn/ Thu, 10 Nov 2022 11:52:17 +0000 https://campaignme.com/?p=54952 Meta has announced that it is cutting more than 11,000 jobs, or 13% of its workforce. The company is also cutting discretionary spending and extending its hiring freeze through the first quarter of next year. This follows a challenging set of financial results for Q3 2022, where Meta reported a 52% fall in net income […]

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]]> IPG upgrades full-year outlook despite slowing organic growth https://campaignme.com/ipg-upgrades-full-year-outlook-despite-slowing-organic-growth/ Wed, 26 Oct 2022 08:00:30 +0000 https://campaignme.com/?p=54388 Interpublic Group posted 5.6 per cent year-over-year organic net revenue growth in Q3 of 2022 to $2.3 bn — slowing from 7.9 per cent in Q2. Do you want to be a part of the most anticipated and controversial Breakfast Briefing of the year? Join Campaign Breakfast Briefing: Out of Home as we take a […]

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]]> Linkedin study: B2B marketers optimistic despite economic uncertainity https://campaignme.com/linkedin-study-b2b-marketers-optimistic-despite-economic-uncertainity/ Thu, 20 Oct 2022 12:00:12 +0000 https://campaignme.com/?p=54197 Despite around half of B2B marketing leaders globally saying their budgets have been impacted in some way due to current economic conditions, the majority (76 per cent) remain optimistic about their marketing strategy over the next 6 months, according to a new study from LinkedIn, the world’s largest professional network and B2B advertising platform. Do […]

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