ECD Archives - Campaign Middle East

FP7 McCANN Riyadh appoints ECD, Head of Strategy

Anup Oommen — Tue, 03 Feb 2026 07:31:20 +0000

FP7 McCANN Riyadh has appointed Rawad Eldahouk as Head of Strategy and Saadi Alkouatli as Executive Creative Director, continuing its strong momentum and growth. These roles reflect the ongoing commitment to creativity as a growth engine, strengthening its ability to deliver culturally grounded, strategically driven, understanding local ambition and business-focused solutions for clients in the […]

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AKQA MENA appoints Cyril Louis as Executive Creative Director

Anup Oommen — Fri, 29 Aug 2025 08:02:52 +0000

AKQA has appointed Cyril Louis as its Executive Creative Director for the Middle East and North Africa. Based in Dubai, Louis will report to Jon Holloway, Managing Director, AKQA MENA. Louis brings to AKQA a multidisciplinary background in Mechatronics and Fine Art, blending deep technical expertise with creative craftsmanship. His global journey spans more than […]

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Panadol turns breakup texts into absurd songs for Valentine’s Day

Ishwari Khatu — Fri, 14 Feb 2025 09:00:53 +0000

Valentine’s Day might be the most romantic day of the year, but for the heartbroken and this year, Panadol Extra stepped up once again – not with pain relief for headaches, but for heartbreak, turning brutal breakup texts into hilarious songs. In partnership with VML Dubai, the brand tapped into the modern breakup trend: ending […]

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Lightblue promotes Simon Walsh to ECD

Ishwari Khatu — Wed, 29 Jan 2025 11:42:58 +0000

Lightblue has announced the promotion of Simon Walsh to the position of Executive Creative Director. Walsh, who has been with the agency for over five years, steps into this expanded role after serving as Creative Director, where he oversaw several high-profile experiential campaigns across the region. In his new role, Walsh will oversee the agency’s […]

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Serviceplan Middle East appoints Nishant Shah as ECD

Ishwari Khatu — Tue, 01 Aug 2023 06:00:23 +0000

Communications agency Serviceplan Middle East, the Dubai-based arm of Serviceplan Group, has announced the appointment of Nishant Shah as Executive Creative Director. Shah joins the agency from Publicis Groupe in Tokyo, where he held the position of Global Creative Director. His position will be effective from today, 1 August, 2023. Nishant Shah has worked with […]

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TBWA\RAAD appoints Paulo Areas as executive creative director

Ishwari Khatu — Mon, 05 Dec 2022 10:33:27 +0000

TBWA\RAAD Dubai has appointed Paulo Areas to the role of executive creative director, overseeing the creative duties of the agency across all brands and clients, effective December 5th, 2022. Areas joins from UK-based innovative agency ForeverBeta where he held the title of chief creative officer. Prior to ForeverBeta, Areas occupied key roles in different agencies […]

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OOH Guide 2023: Street power – by TBWA’s Alex Pineda

Ishwari Khatu — Thu, 03 Nov 2022 11:00:16 +0000

This is neither an ode to out-of-home nor a diatribe against everything else. Don’t get me wrong. There is no ‘good’ or ‘bad’ media, unless you have a poor idea. It’s just hard to ignore the feeling of seeing your work out there, looming larger than your house. Look Mum, I made that! Since there […]

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MullenLowe MENA welcomes Oliver Robinson as ECD

Campaign Staff — Fri, 05 Aug 2022 11:24:57 +0000

MullenLowe MENA has announced the appointment of Oliver Robinson as an executive creative director. Robinson has worked for some influential and creative above-the-line and digital agencies over the last 24 years including, D’ARCY, JWT London, BMP DDB Needham, Agency.com and Campaign’s Digital Agency of Decade – Dare Digital before moving to Dubai. In the region, he has previously […]

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Auni Sen returns to FP7 McCann Dubai as executive creative director

Campaign Staff — Wed, 08 Jun 2022 12:38:36 +0000

Are you in Riyadh on June 14th? Do you want to meet the movers and shakers in Saudi media, marketing and advertising? Would you like the latest information and insights into the industry in KSA? Then join us for our first Campaign Saudi Briefing 2022: Vision and Ambition. Click here to learn more and register. […]

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Why one ECD is saying ‘no’ to the unempathetic challenge of International Women’s Day 2021

Sofia Serrano — Mon, 08 Mar 2021 06:19:40 +0000

The theme for International Women’s Day this year has been created with the best of intentions for a more equal and equitable world, however, it is not the beliefs but the action that author, executive creative director and single mum Mimi Nicklin is challenging. “I entirely support the continued passion and goal to drive women’s […]

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