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	<title>early warning systems Archives - Campaign Middle East</title>
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		<title>AI is the new oil, but are we fuelling comms on fumes?</title>
		<link>https://campaignme.com/ai-is-the-new-oil-but-are-we-fuelling-comms-on-fumes/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 06 Oct 2025 05:40:16 +0000</pubDate>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[Bal Gill]]></category>
		<category><![CDATA[Baljit Gill]]></category>
		<category><![CDATA[comms]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[early warning systems]]></category>
		<category><![CDATA[excuses]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[media monitoring]]></category>
		<category><![CDATA[oil]]></category>
		<category><![CDATA[press releases]]></category>
		<category><![CDATA[relevance]]></category>
		<category><![CDATA[Serani Communications]]></category>
		<category><![CDATA[transformative]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=109778</guid>

					<description><![CDATA[<p>Once upon a time, oil built the UAE’s fortunes. Now AI is being positioned as its successor: limitless, transformative, and – if you believe the hype – smarter than your average strategist on a Sunday morning. The shift isn’t subtle; oil was the fuel of industry, AI is the fuel of influence. The UAE has [&#8230;]</p>
<p>The post <a href="https://campaignme.com/ai-is-the-new-oil-but-are-we-fuelling-comms-on-fumes/">AI is the new oil, but are we fuelling comms on fumes?</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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