E-sports Archives - Campaign Middle East https://campaignme.com/tag/e-sports/ Tue, 22 Oct 2024 12:05:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png E-sports Archives - Campaign Middle East https://campaignme.com/tag/e-sports/ 32 32 Play the game: A message to marketers https://campaignme.com/play-the-game-a-message-to-marketers/ Tue, 22 Oct 2024 12:05:06 +0000 https://campaignme.com/?p=91311 The MENA region has emerged as one of the fastest growing mobile gaming markets in the world. With a young, tech-savvy population and increasing smartphone penetration, mobile gaming is not just a source of entertainment but a critical channel for brand engagement. According to Newzoos’ Global Games Market Report 2024, the global gaming market is […]

The post Play the game: A message to marketers appeared first on Campaign Middle East.

]]> Brands will activate complete customer journeys within the gaming ecosystem https://campaignme.com/brands-will-activate-complete-customer-journeys-within-the-gaming-ecosystem/ Fri, 16 Feb 2024 09:30:54 +0000 https://campaignme.com/?p=76724 Brands will be intentional to build their gaming strategy, at all stages of their communications plans. Gaming journeys will be built and leveraged for the first time, with real-time optimisation and tangible return on investments.  Going long on gaming We have heard often that brands are expected to take a long strategy position on gaming, […]

The post Brands will activate complete customer journeys within the gaming ecosystem appeared first on Campaign Middle East.

]]> ‘Test and learn’ approach to Saudi female gamer boom https://campaignme.com/test-and-learn-approach-to-saudi-female-gamer-boom/ Tue, 15 Aug 2023 10:30:26 +0000 https://campaignme.com/?p=63589 Saudi Arabia’s gaming market has exploded in recent years with a 20.2 per cent CAGR in gaming revenues from 2017 to 2023 and an estimated 23.5M gamers according to Newzoo research. To propel this further the Kingdom’s Public Investment Fund this year announced a $38 billion investment into gaming via its subsidiary Savvy Games with […]

The post ‘Test and learn’ approach to Saudi female gamer boom appeared first on Campaign Middle East.

]]> Gaming renaissance: the future of gaming https://campaignme.com/gaming-renaissance/ Mon, 10 Jul 2023 13:00:38 +0000 https://campaignme.com/?p=64406 Welcome to the MENA region, a land of enchantment, rich history and now, a burgeoning gaming paradise. As a gaming enthusiast with a unique perspective, having traversed from the vibrant gaming culture of Asia to the MENA region, I am thrilled to share the fascinating story of the future of gaming in this extraordinary part […]

The post Gaming renaissance: the future of gaming appeared first on Campaign Middle East.

]]> Mentos levels up engagement with gaming https://campaignme.com/mentos-levels-up-engagement-with-gaming/ Tue, 06 Jun 2023 09:51:51 +0000 https://campaignme.com/?p=62605 Welcome to the world of gaming, where the lines between reality and virtual reality blur, and the possibilities for brand integration are endless. With the rise of gaming, brands are recognising the potential for reaching younger audiences in a more engaging way. Mentos’s YesToFresh campaign tapped in to the gaming potential. The Story : Mentos’ […]

The post Mentos levels up engagement with gaming appeared first on Campaign Middle East.

]]> PLG launches Flux to help brands enter gaming and e-sports space https://campaignme.com/plg-launches-flux-to-help-brands-enter-gaming-and-e-sports-space/ Tue, 11 Apr 2023 08:04:45 +0000 https://campaignme.com/?p=59599   Power League Gaming (PLG), a regional e-sports and gaming agency, has launched a new service called Flux. It said the move was in response to increasing demand from brands for lower cost base solutions to enter the gaming and e-sports space. PLG builds branded gaming ecosystems, hosts on and offline esports tournaments and creates […]

The post PLG launches Flux to help brands enter gaming and e-sports space appeared first on Campaign Middle East.

]]> Nabil Moutran and Dan Moore launch digital gaming marketplace https://campaignme.com/nabil-moutran-and-dan-moore-launch-digital-gaming-marketplace/ Thu, 15 Sep 2022 09:48:36 +0000 https://campaignme.com/?p=53128 Nabil Moutran and Dan Moore have launched a digital marketplace called Division where gamers and brands can collaborate. Division is a UAE based digital marketplace, created to enable engagement between online gamers and brands.  It’s core purpose is to ensure that both brands and gamers are given the opportunity to engage one another in a […]

The post Nabil Moutran and Dan Moore launch digital gaming marketplace appeared first on Campaign Middle East.

]]> Young gamers are globally embracing the metaverse reveals Bain & Company https://campaignme.com/young-gamers-are-globally-embracing-the-metaverse-reveals-bain-company/ Tue, 30 Aug 2022 13:00:41 +0000 https://campaignme.com/?p=52542 New research from Bain & Company reveals young gamers are spending more time and money in the metaverse, paving the way for the future of entertainment. Video games are now the first choice of entertainment for people ages 13 to 17—ranking above social media, TV, music or any other form of media—according to a new […]

The post Young gamers are globally embracing the metaverse reveals Bain & Company appeared first on Campaign Middle East.

]]> Adverty partners with Yazle in the MENA region https://campaignme.com/adverty-partners-with-yazle-in-the-mena-region/ Wed, 24 Aug 2022 07:58:21 +0000 https://campaignme.com/?p=52370 Adverty AB has announced an exclusive partnership with Yazle having signed an agreement that allows the digital agency to represent and sell Adverty’s full in-game inventory in MENA exclusively. This will be on a managed service basis; thereby enabling advertisers in the region to grasp seamless and immersive, in-game advertising opportunities. Adverty’s VP partner sales, Alex […]

The post Adverty partners with Yazle in the MENA region appeared first on Campaign Middle East.

]]> The speed of light: Be part of the game – by Carat KSA’s Julie Larguier https://campaignme.com/the-speed-of-light-be-part-of-the-game-by-carat-ksas-julie-larguier/ Fri, 10 Jun 2022 07:42:14 +0000 https://campaignme.com/?p=50096 Ask the Saudi population where they get their news, do their shopping, book an appointment, or even look for a job, and nine out of 10 will reply: on social media. Are you in Riyadh on June 14th? Do you want to meet the movers and shakers in Saudi media, marketing and advertising? Would you […]

The post The speed of light: Be part of the game – by Carat KSA’s Julie Larguier appeared first on Campaign Middle East.

]]>