e-retailers Archives - Campaign Middle East https://campaignme.com/tag/e-retailers/ Sun, 08 Nov 2020 07:48:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png e-retailers Archives - Campaign Middle East https://campaignme.com/tag/e-retailers/ 32 32 Your own shop window, by UM’s Ruqayiah Al Usman https://campaignme.com/your-own-shop-window-by-ums-ruqayiah-al-usman/ Sun, 08 Nov 2020 10:00:19 +0000 https://campaignme.com/?p=29424 As a brand in the marketing world, especially one without its own direct-to-consumer (D2C) platform, it can be daunting to jump on the e-commerce bandwagon. This is even more pronounced when the conversation becomes about measurable impact. Most media offerings currently cater predominantly to D2C platforms, pure-play or omnichannel. This means brands without owned merchant […]

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]]> Let’s Fast Forward to Post-COVID eCommerce by UM’s Ruqayiah Al Usman https://campaignme.com/lets-fast-forward-to-post-covid-ecommerce-by-ums-ruqayiah/ Thu, 18 Jun 2020 08:16:27 +0000 https://campaignme.com/?p=25203 When 2020 started, eCommerce enthusiasts were projecting a growth of about 20-25% in the MENA region. Consumers had started to become more accepting of online shopping after all. But what marketers and advertisers didn’t account for was the sudden and steep rise in ecommerce adoption, leading to a 150%+ increase in orders, driven by the […]

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