E-commerce Archives - Campaign Middle East https://campaignme.com/tag/e-commerce/ Thu, 02 Jul 2026 05:55:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png E-commerce Archives - Campaign Middle East https://campaignme.com/tag/e-commerce/ 32 32 Podcast: Arla Foods’ Batal, Mondelēz’s Christaras & LiveRamp’s Klander discuss retail media https://campaignme.com/podcast-arla-foods-batal-mondelezs-christaras-liveramps-klander-discuss-retail-media/ Wed, 01 Jul 2026 05:00:17 +0000 https://campaignme.com/?p=123533 Conversations around retail media in the Middle East region are maturing – and fast. What was once discussed largely as an extension of shopper marketing or e-commerce is now causing brands to rethink budgets, operating models, measurement, data partnerships and even the way teams collaborate internally. On the latest episode of Campaign Middle East’s On The Record podcast, […]

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]]> Saudi Arabia faces 8% point gap between digital ad growth and e-commerce outcomes, report reveals https://campaignme.com/saudi-arabia-faces-8-point-gap-between-digital-ad-growth-and-e-commerce-outcomes-report-reveals/ Tue, 30 Jun 2026 11:36:12 +0000 https://campaignme.com/?p=124010 The recently launched Saudi Digital Ad Maturity Framework from Snap Inc. and Kearney MEA, outlines new benchmarks for marketing effectiveness in an effort to provide advertisers with practical guidance to improve business outcomes. The framework, based on extensive market analysis, is designed to help brands address a growing challenge in Saudi Arabia: translating rising digital […]

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]]> 13BRAVE Media expands into the GCC with performance-driven media for high-growth brands https://campaignme.com/13brave-media-expands-into-the-gcc-with-performance-driven-media-for-high-growth-brands/ Thu, 11 Jun 2026 06:45:19 +0000 https://campaignme.com/?p=123255 13BRAVE Media, an independent media planning and buying agency in Turkey, has officially launched its GCC operations, bringing its proven growth-focused media model to ambitious brands across the MENA region. 13BRAVE has built a reputation for delivering measurable business impact through strategic media investment, performance-led planning, and commercially driven campaigns. The agency measures success by […]

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]]> Ex-Landmark executive Harish Pandey joins GoWit leadership https://campaignme.com/ex-landmark-executive-harish-pandey-joins-gowit-leadership/ Mon, 06 Apr 2026 13:50:02 +0000 https://campaignme.com/?p=118830 GoWit, a global adtech provider with expertise in omnichannel commerce and retail media advertising, has appointed Harish Pandey as Head of Growth for MENA and India. Pandey moves from his role as Head of Revenues – Retail Media at Landmark Group to join the leadership bench at GoWit, where he will lead the company’s regional expansion […]

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]]> Turning e-commerce ROI in Egypt’s digital-first scene https://campaignme.com/turning-e-commerce-roi-in-egypts-digital-first-scene/ Wed, 25 Mar 2026 06:39:34 +0000 https://campaignme.com/?p=118120 Egypt’s online shopping scene is changing fast. What was once a rising trend is now a leading growth driver. Today, the big question is no longer whether to put all eggs in the e-commerce basket, but rather how to build strategies that turn online buzz into actual ROI. In a market like Egypt, where people […]

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]]> SQUATWOLF selects Assembly MENA to power GCC digital growth strategy https://campaignme.com/squatwolf-selects-assembly-mena-to-power-gcc-digital-growth-strategy/ Mon, 02 Feb 2026 07:08:16 +0000 https://campaignme.com/?p=115389 SQUATWOLF, the UAE-born premium performance-wear brand, has selected Assembly, the global omnichannel media agency within the Stagwell network, to lead its regional direct-to-consumer (D2C) growth strategy across the GCC region. The partnership brings together two challenger businesses aligned around performance and disciplined growth in an increasingly competitive e-commerce landscape. Launched in November 2025 and tested […]

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]]> Middle East Retail Group picks Heba Qadeer as Group Head of Marketing – Retail and E-commerce https://campaignme.com/middle-east-retail-group-picks-heba-qadeer-as-group-head-of-marketing-retail-and-e-commerce/ Thu, 29 Jan 2026 03:40:03 +0000 https://campaignme.com/?p=115224 Middle East Retail Group has appointed Heba Qadeer as its new Group Head of Marketing – Retail & E-commerce, where she will lead the group’s marketing strategy across its retail portfolio and digital commerce platforms in the region. Qadeer brings to the role more than 11 years of experience across retail, luxury, e-commerce, and destination […]

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]]> How SQUATWOLF aims to set the Middle East affiliate marketing standard https://campaignme.com/how-squatwolf-aims-to-set-the-middle-east-affiliate-marketing-standard/ Thu, 22 Jan 2026 09:30:17 +0000 https://campaignme.com/?p=114935 SQUATWOLF, the Dubai-born premium performance-wear brand, is launching its first ever global affiliate marketing network programme and is aiming to lead the way for the GCC region. For a Middle Eastern-based gym brand to move first at this scale, marks a significant step in the evolution of performance marketing locally – especially at a time […]

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]]> Heinz Ketchup Zero sees market share rise with talking fridge activation https://campaignme.com/heinz-ketchup-zero-sees-market-share-rise-with-talking-fridge-activation/ Thu, 04 Dec 2025 10:34:02 +0000 https://campaignme.com/?p=112689 To launch its first zero sugar, zero salt ketchup, Kraft Heinz took over Dubai in October with a blend of experiential activations, e-commerce innovation, and playful digital storytelling. The campaign tapped into culture and community in an effort to match the brand’s signature cheeky tone. At the heart of the ‘Zero Hour’ campaign was a […]

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]]> The three walls holding e-commerce back, and how to break them https://campaignme.com/the-three-walls-holding-e-commerce-back-and-how-to-break-them/ Mon, 13 Oct 2025 07:55:49 +0000 https://campaignme.com/?p=110237 E-commerce is still a major discipline in today’s ever-evolving digital landscape. For some people, it’s a one-way ticket out of the nine-to-five. For others, it’s an experimental side project to try their luck at making a quick buck.  One thing is certain: digital marketing success requires a lot more than simply being present online. It’s […]

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