dwell time Archives - Campaign Middle East https://campaignme.com/tag/dwell-time/ Mon, 08 Jun 2026 13:47:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png dwell time Archives - Campaign Middle East https://campaignme.com/tag/dwell-time/ 32 32 CTV is becoming intent-driven, are brands measuring it correctly? https://campaignme.com/ctv-is-becoming-intent-driven-are-brands-measuring-it-correctly/ Mon, 08 Jun 2026 13:47:39 +0000 https://campaignme.com/?p=123039 Something significant is happening in living rooms across MENA-audiences are no longer leaning back to watch; they are leaning forward to act. They are scanning, clicking, researching, and acting, all within the same viewing session. This is not a trend on the horizon. It is already here. And yet the metrics we rely on to […]

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]]> Why luxury brands can’t afford to buy space without context https://campaignme.com/why-luxury-brands-cant-afford-to-buy-space-without-context/ Mon, 08 Jun 2026 11:40:31 +0000 https://campaignme.com/?p=123019 There is an insightful Arabic proverb: “Choose your neighbour before your house.” The idea is simple but profound – the environment you inhabit, the people who surround you, the places you choose to be seen – none of these are incidental, they’re formative. Understand where your home sits and who it stands beside before you […]

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]]> City Centre Deira, Exscape turn gaming into phygital marketing for 30th anniversary campaign https://campaignme.com/city-centre-deira-exscape-turn-gaming-into-phygital-marketing-channel-for-city-centre-deira-campaign/ Mon, 20 Apr 2026 07:35:21 +0000 https://campaignme.com/?p=120744 City Centre Deira has revealed details about its 30-year anniversary campaign, which was brought to life in collaboration with the brand’s marketing team, the mall’s operation and events team, and Exscape – a gaming focused entertainment platform – which was involved from concept to execution and offered creative and digital support. Rather than leaning into […]

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]]> AI in e-commerce: Redefining personalisation in the age of predictive intelligence https://campaignme.com/ai-in-e-commerce-redefining-personalisation-in-the-age-of-predictive-intelligence/ Tue, 09 Dec 2025 04:30:23 +0000 https://campaignme.com/?p=112894 The e-commerce landscape has evolved far beyond its early days of static recommendations and simple cross-sell logic.  What was once a transactional environment — customers search, brands respond — has transformed into a deeply intelligent, predictive ecosystem where AI understands human behaviour, emotion, and context with remarkable precision. The shift isn’t just technological. It’s philosophical. […]

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]]> OOH 2026 Briefing: Human-led creativity and programmatic DOOH steal the spotlight https://campaignme.com/campaign-ooh-briefing-human-led-creativity-and-programmatic-dooh-steal-the-spotlight/ Fri, 21 Nov 2025 14:04:30 +0000 https://campaignme.com/?p=112163 Campaign Middle East has successfully concluded its final industry event of the year: Campaign Breakfast Briefing: Out of Home 2026. The event brought more than 200 marketers, agency leaders, media owners and adtech leaders under one roof at The Metropolitan Hotel in Dubai on 21 November to take cognizance of challenges faced and set the […]

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