Dubai Academic Archives - Campaign Middle East https://campaignme.com/tag/dubai-academic/ Sat, 19 Dec 2020 08:38:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Dubai Academic Archives - Campaign Middle East https://campaignme.com/tag/dubai-academic/ 32 32 Using your influence: Maximise your Influencer Marketing ROI, by Heriot-Watt University’s Dr. Paul Hopkinson https://campaignme.com/using-your-influence-maximise-your-influencer-marketing-roi-by-heriot-watt-universitys-dr-paul-hopkinson/ Thu, 17 Dec 2020 12:17:33 +0000 https://campaignme.com/?p=31305 With the amount of column inches (or should that be pixels) devoted to influencer marketing over recent years, you would be forgiven for thinking that it was a recent discovery. The reality is, of course, that marketers have been cultivating influence using influencers since the dawn of time. In B2B markets and professional services, for […]

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