du Archives - Campaign Middle East https://campaignme.com/tag/du/ Fri, 03 Jul 2026 09:09:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png du Archives - Campaign Middle East https://campaignme.com/tag/du/ 32 32 du launches FIFA World Cup predictions game with brand-new BYD Ti 7 up for grabs https://campaignme.com/du-launches-fifa-world-cup-predictions-game-with-brand-new-byd-ti-7-up-for-grabs/ Fri, 03 Jul 2026 07:28:46 +0000 https://campaignme.com/?p=124178 du has launched a multi-channel campaign in partnership with Al-Futtaim BYD, designed to transform the way football fans engage with the UAE telecom brand during the FIFA World Cup 2026 tournament season. The campaign combines a gamified match prediction experience exclusively on the du App along with immersive in-store VR activations at selected du retail […]

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]]> Mashreq, Majid Al Futtaim, Microsoft among The Marketing Society GCC Awards shortlists https://campaignme.com/mashreq-majid-al-futtaim-dct-abu-dhabi-red-sea-global-among-the-marketing-society-gcc-awards-shortlists/ Fri, 03 Jul 2026 07:03:52 +0000 https://campaignme.com/?p=124195 Mashreq Bank, Majid Al Futtaim, Red Sea Global, Microsoft, HSBC, Miral, Carrefour, Mercedes-Benz, PwC, du, Department of Culture and Tourism Abu Dhabi, Checkout.com and M42 are among the organisations shortlisted for the 2026 The Marketing Society GCC Awards. Launched in the UAE in 2023, The Marketing Society GCC Awards have quickly established themselves as one […]

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]]> Du and WPP Media’s Mindshare reveal elevated digital media quality with DoubleVerify https://campaignme.com/du-and-wpp-medias-mindshare-reveal-elevated-digital-media-quality-with-doubleverify/ Mon, 25 May 2026 07:00:34 +0000 https://campaignme.com/?p=122492 Mindshare MENA, A WPP Media Brand, in partnership with du, one of UAE’s leading telecommunication providers, has revealed the results of a strategic initiative to enhance digital media quality and brand safety. By deepening its use of DoubleVerify’s (DV) comprehensive media effectiveness solution, the partnership achieved a significant reduction in media block rates, enhanced viewability […]

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]]> Omnicom Advertising, Google launch AI-powered creative intelligence system in Middle East https://campaignme.com/omnicom-advertising-google-launch-ai-powered-creative-intelligence-system-in-the-middle-east/ Fri, 24 Apr 2026 13:25:14 +0000 https://campaignme.com/?p=121014 Omnicom Advertising and Google have launched an AI-powered creative intelligence system, combining Google’s ABCD framework with Omnicom’s proprietary creative AI to pressure-test advertising before it runs. The Middle East pilot, already live with telecommunications leader du, marks the first chapter of a planned rollout across Africa, the Middle East and Turkey. The partnership marks the […]

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]]> Momentum ME appoints David Paysant as Chief Growth & Commercial Officer https://campaignme.com/momentum-me-appoints-david-paysant-as-chief-growth-commercial-officer/ Wed, 25 Mar 2026 12:00:10 +0000 https://campaignme.com/?p=118129 David Paysant has joined Momentum ME as Chief Growth and Commercial Officer, a pivotal leadership role designed to accelerate the agency’s regional footprint and expand its full-service capabilities. With a career defined by high-stakes business transformations and cross-market leadership, Paysant is responsible for the strategic scaling of operations, opening new industry verticals, and enhancing the commercial value […]

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]]> Private View by Idea Farm’s Lewis Davey https://campaignme.com/private-view-by-idea-farms-lewis-davey/ Tue, 17 Mar 2026 08:35:20 +0000 https://campaignme.com/?p=117920 Campaign Middle East features a monthly Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This month’s review is by Lewis Davey, Founder and ECD at Idea Farm. Hardee’s – Sorry, We’re Back! I’ve not had a Hardee’s since relocating, but I’m […]

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]]> The real AI shift for brands isn’t technological; it’s relational https://campaignme.com/the-real-ai-shift-for-brands-isnt-technological-its-relational/ Fri, 13 Mar 2026 09:25:04 +0000 https://campaignme.com/?p=117756 The disruption of the brand-customer relationship by artificial intelligence (AI) won’t happen in the future; it has already happened – through AI inserting itself between intent and action. Recently, I was happily using the help of ChatGPT to plan our next family vacation, when it suddenly dawned on me: my decades-long brand relationships with Lonely […]

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]]> WPP Media, Tapper reduce CPA by 13% for du https://campaignme.com/wpp-media-tapper-reduce-cpa-by-13-for-du/ Wed, 18 Feb 2026 05:27:31 +0000 https://campaignme.com/?p=116414 WPP Media and Tapper delivered a 13 per cent reduction in cost per acquisition (CPA) and an 8.6 per cent increase in order rate for telco company du by tackling the industry-wide challenge of ad spend reaching a genuine high-intent audience. The results of this controlled trial on key performance campaigns for du were revealed […]

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]]> Bold bets: Marketers and industry leaders share focus areas for 2026 https://campaignme.com/bold-bets-marketers-and-industry-leaders-share-focus-areas-for-2026/ Wed, 11 Feb 2026 10:38:05 +0000 https://campaignme.com/?p=116089 After 12 months of testing, experimenting, and trying out new platforms, technologies and tools in search of better outcomes, client-side marketers and industry leaders are now calling for 2026 to be a year of focus. Some of the most respected voices across the brand and marketing landscape speak to Campaign Middle East about turning away […]

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]]> Here are Campaign Middle East’s work picks for January 2026 https://campaignme.com/here-are-campaign-middle-easts-work-picks-for-january-2026/ Tue, 03 Feb 2026 11:41:34 +0000 https://campaignme.com/?p=115483 Every month, Campaign Middle East selects a collection of work to display in its monthly issue. The same selection then gets offered to industry professionals for their review in Campaign’s Private View section for the following month. Kicking things off for 2026, these are the picks for January – featuring work from Hardee’s, Mobily, Royal […]

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