Driving Archives - Campaign Middle East https://campaignme.com/tag/driving/ Thu, 23 Mar 2023 06:14:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Driving Archives - Campaign Middle East https://campaignme.com/tag/driving/ 32 32 Popular communication trends in Ramadan for Saudi Arabia https://campaignme.com/popular-communication-trends-in-ramadan-for-saudi-arabia/ Wed, 22 Mar 2023 11:39:10 +0000 https://campaignme.com/?p=59038 The holy month of Ramadan is considered the most sacred among Muslims. Communication in the month of Ramadan has traditionally centred around Family gatherings and Socialising occasions – However, recent societal and consumer trends have led to brands adopting subtle changes in their Ramadan communication. Anisha Gooptu, Director – Qualitative Insights and Kunal Mehta, Director – Quantitative Insights […]

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]]> Driving change: GM CMO Molly Peck examines the impact of the Saudi driving decree https://campaignme.com/driving-change-gm-cmo-molly-peck-examines-impact-saudi-driving-decree/ Sun, 22 Oct 2017 12:05:10 +0000 https://campaignme.com/?p=13020 According to Bloomberg analysts, the projected impact to the economy of the recent decree that women in Saudi Arabia are to be allowed to drive cars could be as much as $90bn over time. This has a sizeable economic impact when you consider it’s only part of the government’s progressive strategy for the overall ‘Vision […]

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