Dr Hoda Daou Archives - Campaign Middle East https://campaignme.com/tag/dr-hoda-daou/ Thu, 14 May 2026 09:14:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Dr Hoda Daou Archives - Campaign Middle East https://campaignme.com/tag/dr-hoda-daou/ 32 32 Omnicom Media’s Annalect leverages Snowflake to advance martech, AI and measurement https://campaignme.com/omnicom-medias-annalect-leverages-snowflake-to-advance-martech-ai-and-measurement-capabilities/ Thu, 14 May 2026 09:10:24 +0000 https://campaignme.com/?p=122014 Annalect, Omnicom Media’s data and analytics division, today announced a new initiative across Middle East and North Africa (MENA), supported by its integration with Snowflake, an AI data cloud company, to deliver advanced martech, AI and measurement solutions for Omnicom Media clients in the region. Annalect’s solution combines its expertise across AI, data engineering and […]

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]]> Augmented intelligence: Substance and strategy > speed and scale https://campaignme.com/augmented-intelligence-substance-and-strategy-speed-and-scale/ Thu, 12 Mar 2026 15:49:27 +0000 https://campaignme.com/?p=117665 Let’s get the artificial intelligence (AI) fundamentals out of the way before the deep dive: What comes to mind when “AI-augmented marketing” is spoken out loud? If the words speed, scale and shortcuts are the unspoken mental response, it’s time to pause. The problem with speed is that it’s not quite the same as direction. […]

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]]> Campaign’s event wrap: Leaders debate agentic AI adoption, creativity vs tech, platforms vs open web https://campaignme.com/campaigns-event-wrap-leaders-debate-agentic-ai-adoption-creativity-vs-tech-platforms-vs-open-web/ Fri, 12 Sep 2025 13:45:55 +0000 https://campaignme.com/?p=108488 Campaign Middle East has successfully concluded its fourth event of the year – Campaign Breakfast Briefing: The Future Is Now 2025. The event witnessed a room full of client-side marketers, agency and adtech leaders dive deep into critical conversations on bringing back the spark of discovery and the joy of online shopping; balancing the benefits of the […]

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]]> Revealed: 15 leaders to take the stage at Campaign’s event on Friday https://campaignme.com/revealed-15-leaders-to-take-the-stage-at-campaigns-event-on-friday/ Wed, 10 Sep 2025 11:55:08 +0000 https://campaignme.com/?p=108395 The Campaign Breakfast Briefing: The Future is Now is back this Friday, 12 September at the Metropolitan Hotel Dubai, offering attendees exclusive networking opportunities and unparalleled knowledge-sharing. Delving far deeper than surface-level trends, this event will answer tough questions on the transformative forces redefining the Middle East marketing landscape – from reimagining commerce media accountability […]

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]]> Stage set for live, on-stage debate at Campaign Middle East event https://campaignme.com/stage-set-for-live-on-stage-debate-at-campaign-middle-east-event/ Wed, 03 Sep 2025 09:40:42 +0000 https://campaignme.com/?p=107998 The first-ever Campaign Debate in the region will be hosted at the Campaign Breakfast Briefing: The Future is Now on 12 September at the Metropolitan Hotel Dubai. Two teams, four voices, one question: Has creativity lost its showmanship due to its focus on data? Industry leaders will lend their expertise to battle it out on […]

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]]> Women in advertising: DEI has outgrown its gender dimension https://campaignme.com/women-in-advertising-dei-has-outgrown-its-gender-dimension/ Tue, 26 Aug 2025 10:24:20 +0000 https://campaignme.com/?p=107191 We have witnessed a significant focus in recent years on empowering women, whether in the media or other industries. We have seen this at the workplace, where we aim to ensure an inclusive environment that meets the needs of everyone, regardless of gender, age, background or culture, especially those who are underrepresented. As a woman […]

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]]> Value – first and foremost https://campaignme.com/value-first-and-foremost/ Wed, 09 Jul 2025 06:52:44 +0000 https://campaignme.com/?p=105215 “It’s all about data” – a phrase we’ve heard often and, for the most part, believe. Data is at the core of nearly everything – information, analytics, insights and now the new currency of audience media buys, promising high commercial value for data owners and improved returns for advertisers. However, is all data truly valuable? […]

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]]> Unlocking deeper insights: MBC Media Solutions adopts KSA TAM https://campaignme.com/unlocking-deeper-insights-mbc-media-solutions-adopts-ksa-tam/ Thu, 31 Oct 2024 05:30:25 +0000 https://campaignme.com/?p=91636 MBC Media Solutions (MMS) will adopt the newly introduced TV and streaming audience measurement tool, KSA TAM, starting 1 January, 2025. This follows the decision by the General Authority of Media Regulation to establish KSA TAM as the official national benchmark for audience measurement in Saudi Arabia. KSA TAM is a sophisticated data integration solution […]

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]]> Data clean room as a post-cookie solution https://campaignme.com/data-clean-rooms-as-a-post-cookie-solution/ Wed, 01 Feb 2023 13:15:54 +0000 https://campaignme.com/?p=57653 By Jalaja Ramanunni The demise of third-party cookies has significantly impacted the use of data clean rooms in marketing and advertising. Third-party cookies were previously the main source of data for marketers and advertisers, providing a wealth of information about consumer behavior and interests. However, with the increased focus on data privacy and the widespread […]

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