Dr Abdullah Al-Shwaikh Archives - Campaign Middle East https://campaignme.com/tag/dr-abdullah-al-shwaikh/ Tue, 20 Aug 2024 09:35:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Dr Abdullah Al-Shwaikh Archives - Campaign Middle East https://campaignme.com/tag/dr-abdullah-al-shwaikh/ 32 32 UAE Ministry reviewing Dubai OOH manual “as unified reference on all federal roads” https://campaignme.com/uae-ministry-reviewing-dubai-ooh-manual-as-unified-reference-on-all-federal-roads/ Tue, 20 Aug 2024 06:17:07 +0000 https://campaignme.com/?p=88462 The UAE Ministry of Energy and Infrastructure has confirmed to Campaign Middle East that is now reviewing the updated Dubai Out of Home Advertising Manual as a unified reference for technical specifications and traffic safety requirements on all federal roads. Sharing his thoughts in an exclusive interview, Dr Abdullah Al-Shwaikh from the Outdoor Media Office, […]

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]]> DOOH you read me? Experts dissect the good, the bad, and the … https://campaignme.com/dooh-debate-experts-help-dissect-the-good-the-bad-and-the/ Wed, 24 Jul 2024 06:54:31 +0000 https://campaignme.com/?p=87531 The drive towards DOOH (digital-out-of-home) is only getting busier by the day. Unlike static OOH ads, the digital sibling, which promises a more dynamic, flexible, scalable, measurement-focused, analytics-based, and a precise targeted approach is gaining traction on the tarmac. Niall Sallam, CEO of Elevision, said, “Real-time data and content updating capabilities enable brands to act […]

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