DoubleClick Archives - Campaign Middle East https://campaignme.com/tag/doubleclick/ Sun, 19 Feb 2017 13:54:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png DoubleClick Archives - Campaign Middle East https://campaignme.com/tag/doubleclick/ 32 32 The future of programmatic https://campaignme.com/the-future-of-programmatic/ Sun, 26 Feb 2017 04:00:21 +0000 https://campaignme.com/?p=12239 The most talked about aspect of ad tech is now moving beyond the buzz, says Nourah al Fayez, DoubleClick agency head at Google The global programmatic market has grown from $5bn in 2012 to $40bn in 2016 – an average growth rate of 71 per cent a year, according to Zenith. In MENA, however, between 2013 […]

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