DOOH Task Force Archives - Campaign Middle East https://campaignme.com/tag/dooh-task-force/ Thu, 19 Sep 2024 13:51:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png DOOH Task Force Archives - Campaign Middle East https://campaignme.com/tag/dooh-task-force/ 32 32 IAB MENA releases programmatic DOOH guide for advertisers https://campaignme.com/iab-mena-releases-programmatic-dooh-guide-for-advertisers/ Wed, 18 Sep 2024 07:05:48 +0000 https://campaignme.com/?p=89600 The IAB MENA DOOH Task Force has announced the release of its Guide to Programmatic Digital Out-of-Home (pDOOH). The advertising group has shared that the guide is “an essential” resource to transform the digital advertising landscape in the MENA region. Even though 30 per cent of the total OOH investment in the region is spent […]

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