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	<title>DIY Archives - Campaign Middle East</title>
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		<title>Hilarious IKEA home solutions campaign redefines DIY repair</title>
		<link>https://campaignme.com/hilarious-ikea-home-solutions-campaign-redefines-diy-repair/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Wed, 09 Apr 2025 05:00:03 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[Carla Klumpenaar]]></category>
		<category><![CDATA[DIY]]></category>
		<category><![CDATA[DIY by IKEA]]></category>
		<category><![CDATA[Egypt]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[Ikea]]></category>
		<category><![CDATA[Juliana Paracencio]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Oman]]></category>
		<category><![CDATA[Out-of-home]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Qatar]]></category>
		<category><![CDATA[repair costs]]></category>
		<category><![CDATA[UAE]]></category>
		<category><![CDATA[VML]]></category>
		<category><![CDATA[VML UK]]></category>
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		<guid isPermaLink="false">https://campaignme.com/?p=99915</guid>

					<description><![CDATA[<p>Global home furnishing retailer IKEA  has launched a humorous new campaign that offers a creative and cost-effective approach to common household imperfections. The campaign, which is being rolled out across the UAE, Qatar, Egypt, and Oman in April 2025, presents a fresh perspective on home improvement during a time of rising repair costs. DIY by [&#8230;]</p>
<p>The post <a href="https://campaignme.com/hilarious-ikea-home-solutions-campaign-redefines-diy-repair/">Hilarious IKEA home solutions campaign redefines DIY repair</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<title>Rain creates film for Pattex</title>
		<link>https://campaignme.com/rain-creates-film-for-pattex/</link>
		
		<dc:creator><![CDATA[Sofia Serrano]]></dc:creator>
		<pubDate>Fri, 27 May 2022 11:49:25 +0000</pubDate>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Dare to Do]]></category>
		<category><![CDATA[DIY]]></category>
		<category><![CDATA[Pattex]]></category>
		<category><![CDATA[Rain]]></category>
		<category><![CDATA[super glue]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=49495</guid>

					<description><![CDATA[<p>Pattex wanted to create a master film to announce the launch of their super glue and construction adhesives in the region. While there is a global communication platform of ‘Dare to Do’ which addresses DIYers, this region does not have a strong DIY culture. Rain recommended that instead of looking at ‘Dare to Do’ only [&#8230;]</p>
<p>The post <a href="https://campaignme.com/rain-creates-film-for-pattex/">Rain creates film for Pattex</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
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