Display and Video 360 Archives - Campaign Middle East https://campaignme.com/tag/display-and-video-360/ Thu, 24 Apr 2025 01:53:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Display and Video 360 Archives - Campaign Middle East https://campaignme.com/tag/display-and-video-360/ 32 32 Elevision, VIOOH partner to power smarter DOOH buying in the UAE, UK https://campaignme.com/elevision-viooh-partner-to-power-smarter-dooh-buying-in-the-uae-uk/ Wed, 23 Apr 2025 07:00:07 +0000 https://campaignme.com/?p=101130 Digital-out-of-home (DOOH) media company Elevision has partnered with VIOOH, the premium global digital-out-of-home (DOOH) supply-side platform. The integration will enable advertisers to programmatically access Elevision’s premium screen inventory across the UAE and the UK through a wide range of demand-side platforms (DSPs), including The Trade Desk, The Neuron, and Google’s Display and Video 360. Niall […]

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]]> Publicis Groupe’s Performics secures GMP partner, reseller status https://campaignme.com/publicis-groupes-performics-secures-gmp-partner-reseller-status/ Tue, 29 Oct 2024 09:26:49 +0000 https://campaignme.com/?p=91566   Performics, a division of Publicis Groupe and a performance orchestrator providing cross-platform solutions to future-focused marketing challenges, has earned the Google Marketing Platform (GMP) partner and reseller status in the MENA region. This distinction places Performics among a select group of agencies with the capability to offer clients direct access to Google’s suite of […]

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]]> Netflix enables marketers to engage directly in private marketplace deals https://campaignme.com/netflix-enables-marketers-to-engage-directly-in-private-marketplace-deals/ Thu, 22 Aug 2024 13:09:28 +0000 https://campaignme.com/?p=88638 Netflix has announced that marketers can now engage in private marketplace deals through its programmatic partners, such as The Trade Desk, Google’s Display & Video 360. According to the streaming platform, marketers will now be able to set up private 1:1 marketplace deals directly with Netflix through the programmatic platforms.  The move will allow advertisers […]

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