Discovery Archives - Campaign Middle East https://campaignme.com/tag/discovery/ Fri, 05 Jun 2026 08:22:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Discovery Archives - Campaign Middle East https://campaignme.com/tag/discovery/ 32 32 Sitecore acquires Scrunch to help brands influence AI discovery and buying decisions https://campaignme.com/sitecore-acquires-scrunch-to-help-brands-influence-ai-discovery-and-buying-decisions-in-the-ai-search-era/ Fri, 05 Jun 2026 04:00:45 +0000 https://campaignme.com/?p=122976 Sitecore has acquired Scrunch, an AI customer experience platform that helps brands understand and improve how they appear in AI search. The acquisition comes as large language models and AI-generated answers dominate the digital landscape where buyers research solutions, compare options, and decide what deserves their attention and money. To compete, companies must continuously create, […]

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]]> Brands winning at discovery are not playing by the old rules https://campaignme.com/brands-winning-at-discovery-are-not-playing-by-the-old-rules/ Thu, 04 Jun 2026 08:18:06 +0000 https://campaignme.com/?p=122922 Think about how you make decisions today. Chances are you are not relying on just one source. You might start with social media, see what people are saying in the comments, ask ChatGPT, check a creator’s recommendation and then decide. Discovery has become fragmented. And for brands, that changes everything. Early in my communications career, […]

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]]> Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map https://campaignme.com/almarai-achieves-15m-reach-attracts-9m-visitors-with-immersive-ar-experiences-on-snap-map/ Tue, 26 May 2026 05:00:03 +0000 https://campaignme.com/?p=122618 Snap Inc. and Almarai, in partnership with Starcom KSA, have revealed the results of the Harat ALYOUM Ramadan activation, which showed up across both physical and digital environments in a first-of-its-kind global execution. Almarai and Snap partnered to connect Promoted Places with an immersive augmented reality (AR) experience on the Snap Map across key public […]

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]]> Campaign Retail & Commerce Media Briefing: Maximising agentic AI, closed-loop outcomes & creator-led commerce https://campaignme.com/campaign-retail-commerce-media-briefing-maximising-agentic-ai-closed-loop-outcomes-creator-led-commerce/ Fri, 22 May 2026 14:38:23 +0000 https://campaignme.com/?p=122442 Campaign Middle East has successfully concluded its Campaign Breakfast Briefing: Retail & Commerce Media 2026, which brought together close to 200 attendees, including client-side marketers, agency leaders, retail media specialists, commerce platforms, brand custodians and creators at The Westin Dubai Mina Seyahi on Friday, 22 May 2026. At the outset, the event explored how AI-assisted […]

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]]> Starbucks’ ChatGPT integration signals the future of product discovery https://campaignme.com/starbucks-chatgpt-integration-signals-the-future-of-product-discovery/ Wed, 20 May 2026 08:52:38 +0000 https://campaignme.com/?p=122266 Starbucks’ new beta app in ChatGPT looks simple on the surface: tell the AI what you’re craving, describe your mood, or upload a photo, and it recommends a drink. Want something bright to start your morning? Craving an afternoon boost that isn’t too sweet? ChatGPT can now translate that moment into a Starbucks order, then […]

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]]> The Remarkables launches in the UAE, highlighting AI-era comms, advisory-led model https://campaignme.com/the-remarkables-launches-in-the-uae-highlighting-ai-era-comms-advisory-led-model/ Wed, 06 May 2026 06:53:17 +0000 https://campaignme.com/?p=121562 Independent global communications agency The Remarkables has launched in the UAE, introducing a senior-led advisory model alongside its proprietary AI-era offering, The Mark powered by LEOPRD. Rather than a traditional office-first expansion, the agency is entering the market with a phased approach – deploying its global network of senior specialists across crisis and issues, campaigning […]

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]]> The Inhouse, MindField launch AI-integrated podcast discovery framework https://campaignme.com/the-inhouse-mindfield-launch-ai-integrated-podcast-discovery-framework/ Wed, 01 Apr 2026 08:11:23 +0000 https://campaignme.com/?p=118469 Creative and media consultancy The Inhouse and digital marketing agency MindField have launched a Podcast Engine Optimisation (PEO) framework to solve the podcast discovery gap in the Middle East and North Africa (MENA). As the region’s podcasting market surges towards a projected $1.36b revenue in 2026, the two companies have designed the framework as a […]

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]]> In the quiet, here are the things that matter most https://campaignme.com/in-the-quiet-here-are-the-things-that-matter-most/ Tue, 31 Mar 2026 08:15:59 +0000 https://campaignme.com/?p=118394 It’s unusual, when you think about it. We’ve never had more tools. This much speed. As many ways to create. And almost nothing feels rare anymore. Content is everywhere. Endless. Polished. Perfectly fine. And forgettable. When everything is easy to make, what matters is what you choose to produce. What’s being chosen right now? Safe. Predictable. […]

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]]> Warner Bros. Discovery’s TLC, Discovery, HGTV and discovery+ bring powerful true stories this April https://campaignme.com/warner-bros-discoverys-tlc-discovery-hgtv-and-discovery-bring-powerful-true-stories-this-april/ Tue, 31 Mar 2026 08:00:57 +0000 https://campaignme.com/?p=118433 This April, Warner Bros. Discovery’s TLC, Discovery, HGTV and discovery+ present a compelling lineup of content that dives into real stories, human resilience and unforgettable moments. From powerful documentaries and eye-opening reality series to intimate first-hand accounts and cultural deep dives, the month’s programming brings together thought-provoking narratives and engaging entertainment across Discovery, TLC, HGTV […]

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]]> Anghami, Cyanite partner to enhance music discovery with AI-powered metadata https://campaignme.com/anghami-cyanite-partner-to-enhance-music-discovery-with-ai-powered-metadata/ Wed, 25 Mar 2026 14:10:35 +0000 https://campaignme.com/?p=118168 Anghami, a leading music and entertainment streaming platform in the MENA region, has partnered with Cyanite to enrich 2.5 million songs using AI-generated music metadata. By integrating Cyanite’s auto-tagging API, Anghami has enhanced its catalogue with detailed audio-based metadata across mood, genre, energy, instrumentation, and more. This structured data layer feeds directly into Anghami’s internal […]

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