Discover Archives - Campaign Middle East https://campaignme.com/tag/discover/ Fri, 06 Feb 2026 09:13:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Discover Archives - Campaign Middle East https://campaignme.com/tag/discover/ 32 32 The year ahead for technology with empathy https://campaignme.com/the-year-ahead-for-technology-with-empathy/ Fri, 06 Feb 2026 04:10:13 +0000 https://campaignme.com/?p=115778 As we look ahead to 2026, one thing is becoming increasingly clear: technology on its own will no longer be the differentiator. In a region as dynamic and culturally layered as the Middle East, the brands that will truly stand out are those that pair technological progress with a deep understanding of human behaviour. We […]

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]]> Why marketers must now add GEO to the equation https://campaignme.com/why-marketers-must-now-add-geo-to-the-equation/ Fri, 01 Aug 2025 06:00:02 +0000 https://campaignme.com/?p=106226 I have followed the evolution of AI with genuine interest. Not for the buzz, but for the way it continues to reshape the world around us, especially the way business operates and how our industry communicates. One of the most significant shifts we are seeing today is in how people search. According to proprietary data […]

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]]> Focus on asking better questions: Everything great starts with curiosity https://campaignme.com/focus-on-asking-better-questions-everything-great-starts-with-curiosity/ Tue, 06 May 2025 05:20:30 +0000 https://campaignme.com/?p=101801 A few days ago I was exploring LLM’s ability to process Arabic culture and language (which is very basic) and I found a wonderful article “We need AI that thinks in Arabic and can grasp nuance” by Luma Makari in The National. One of the examples she uses is how meaning is lost when AI […]

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]]> Snapchat announces 60+ new shows for Ramadan 2021 with MENA’s top publishers https://campaignme.com/snapchat-announces-60-new-shows-for-ramadan-2021-with-menas-top-publishers/ Thu, 15 Apr 2021 11:56:00 +0000 https://campaignme.com/?p=35104 Snapchat has announced its new slate of shows for Ramadan 2021, bringing more content from Discover partners to the app. Snapchatters will have access to an array of exciting programs throughout the Holy Month with more than 60 new shows curated in partnership with broadcasters, digital publishers, and creators in the MENA region. Discover partners […]

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